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THE "BIBLE OF SPONSORSHIP"--UPDATED WITH NEW SOCIAL MEDIA AND OTHER DIGITAL STRATEGIES
The Sponsorship Seeker's Toolkit, fourth edition, makes cutting-edge, best-practice sponsorshipnot only achievable, but sensible and straightforward. Corporate sponsorship experts Kim Skildum-Reid and Anne-Marie Grey have updated their classic guide to put youmiles ahead of the competition.
New material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies than ever, and important trends in the world of corporate sponsorship.
PRAISE FOR THE SPONSORSHIP SEEKER'S TOOLKIT:
"This book leads you step-by-step through the choices you have to make throughout the process, from gathering internal support to renewal. I have never read a better how-to book on seeking sponsors." -- AD MAATJENS, Founder and Director, Sponsorreport
"One of the best and most thorough how-to books in fundraising! A must-read orientation for nonprofits considering transforming their approach or venturing into the exciting world of sponsorship!" -- KYLA SHAWYER, Chair of the International Fundraising Congress (IFC),Chief Operating Officer, SCIA – International Alliance
"The Sponsorship Seeker's Toolkit contains all the information you'll need to successfully develop, deliver, and manage a best-practice sponsorship program, using an easy-to-understand, step-by-step process supported by useful case studies and example templates." -- KYM OBERAUER, founder of PracticalSponsorshipIdeas.com
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
KIM SKILDUM-REID is the founder of Power Sponsorship and a corporate sponsorship consultant, trainer, speaker, and author with 28 years of experienceacross North America, Europe, Asia, Africa, the MiddleEast, and Australasia. www.powersponsorship.com
ANNE-MARIE GREY has over 25 years of fundraisingand marketing experience in both the nonprofit and for-profit sectors. She is currently the Chief of Section, Leadership Giving, at UNHCR.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMcGraw-Hill Education
- Data di pubblicazione2014
- ISBN 10 0071825797
- ISBN 13 9780071825795
- RilegaturaCopertina flessibile
- Numero edizione4
- Numero di pagine320
- Valutazione libreria
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Descrizione libro Paperback. Condizione: new. Paperback. Regarded as the authoritative text on sponsorship, this new edition brings marketers up to speed on social media and other digital strategiesNew material includes a brand-new sections on social media, social media references added throughout, more strategies for developing leverage ideas for proposals, and updated case studiesFull of easy-to-use tools, techniques, resources, and templates to create a complete framework for the novice and to enhance the skills of the seasoned professional Skildum-Reid has been quoted as a corporate sponsorship expert in various sources, including CNN, CNBC, Bloomberg, Harvard Business Review, Marketing News, Brand Republic, Marketing Africa, South China Morning Post, Sponsor Magazine and the Canadian Broadcast Corporation Shows how best-practice sponsorship is not only achievable, but sensible and straightforward. In this title, new material includes the integration of social media into existing strategies, developing leverage ideas for proposals, more case studies, and important trends in the world of corporate sponsorship. This item is printed on demand. Shipping may be from multiple locations in the US or from the UK, depending on stock availability. Codice articolo 9780071825795
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