Services Marketing: Integrating Customer Focus Across the Firm - Rilegato

Zeithaml, Valarie A.; Bitner, Mary Jo

Rilegato

ISBN 10: 0072312211 ISBN 13: 9780072312218

Casa editrice: McGraw-Hill College, 1999

Riassunto

Virtually all companies view service as critical to retaining their customers today and in the future. Even manufacturers that formerly depended on their physical products now recognize that service provides one of their few sustainable competitive advantages. This book includes coverage of global services marketing and the impact of the world wide web.

Su questo libro

L'autore:

Valerie Zeithaml (Chapel Hill, NC) is a consultant with Strategy Management Implementation. Mary Bitner (Mesa, AZ) teaches at Arizona State University-Tempe.

Product Description:

Book by Valarie A Zeithaml Mary Jo Bitner

Su questa edizione

• Editore: McGraw-Hill College
• Data di pubblicazione: 1999
• ISBN 10: 0072312211
• ISBN 13: 9780072312218
• Rilegatura: Copertina rigida
• Numero di pagine: 620