Corporate Strategy - Brossura

Collis, David; Montgomery, Cynthia

Brossura

ISBN 10: 0072312866 ISBN 13: 9780072312867

Casa editrice: McGraw-Hill Education, 2005

Riassunto

Corporate Strategy by Collis and Montgomery employs a single consistent framework for the analysis of corporate-level strategy. Based on the latest research in the resource-based view of the firm and organizational economics, it develops a rigorous approach to the many important issues surrounding the scope of the firm. Starting from the analysis of how valuable resources contribute to the competitive advantage of a single business, the book progresses through the analysis of scale, scope and vertical integration within an industry, to the treatment of diversification and the management of multi-business firms. As such, it perfectly complements those required strategy courses that develop the notions of strategy as the internal consistency and external positioning of single business firms. This new edition has been completely updated, including a new chapter on corporate transformation.

Su questo libro

L'autore:

David J. Collis, Frederick Frank Adjunct Professor of International Business Administration, Yale School of Management:  Professor Collis is associate professor of business administration at Harvard Business School. His research focuses on corporate strategy and global competition. At Harvard, he jointly developed the second year MBA elective course on corporate strategy, and in 1996 was rated the top teacher among all strategy faculty. He is a strategic consultant to the top management of major U.S. and U.K. corporations, and participates in in-house management education programs for multinational companies.Ph.D. Harvard University.

Contenuti:

Chapter 1: An Introduction to Corporate Strategy

Appendix A: Past Approaches to Corporate Strategy Chapter 2: Resources and Rents

Appendix B: Business Strategy and Industry Analysis

Chapter 3: Scale and Scope within an Industry

Chapter 4: Diversified Expansion

Chapter 5: Organizational Limits to Firm Scope

Chapter 6: Managing the Multibusiness Corporation

Appendix C: Mechanisms for Achieving Corporate Coherence

Chapter 7: Creating Corporate Advantage

Chapter 8: Corporate Governance

Chapter 9: Corporate Transformation: The Dynamics of Corporate Strategy

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2005
• ISBN 10: 0072312866
• ISBN 13: 9780072312867
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 284