Supply Chain Logistics Management - Rilegato

Bowersox DO NOT USE, Donald; Bowersox, Donald; Closs, David; Cooper, M. Bixby

Rilegato

ISBN 10: 0072351004 ISBN 13: 9780072351002

Casa editrice: McGraw Hill, 2001

Riassunto

Supply Chain Logistics Management is exciting and promises to bolster traditional logistics courses and invigorate supply chain management courses, by examining traditional logistics issues within the context of the supply chain. Most textbooks approach this subject from a limited perspective, studying only internal functions of an organization to the exclusion of issues that relate to the entire supply chain. Supply Chain Logistics Management, provides a solid foundation that clearly describes the role of logistics within the supply chain, portraying a complete view of the subject and going farther to show how all the pieces fit together.

Su questo libro

L'autore:

John H. McConnell Professor of Business Administration at Michigan State University. He received his Ph.D. in marketing at Michigan State and has worked with industry throughout his career. He the author of many publication in journals and proceedings, including Harvard Business Review and journal of Marketings.

Product Description:

Book by Bowersox Donald Closs David Cooper M Bixby

Su questa edizione

• Editore: McGraw Hill
• Data di pubblicazione: 2001
• ISBN 10: 0072351004
• ISBN 13: 9780072351002
• Rilegatura: Copertina rigida
• Numero di pagine: 672