Marketing: Principles and Perspectives - Brossura

Bearden, William O.; Ingram, Thomas N.; Laforge, Raymond W.

Brossura

ISBN 10: 0072461284 ISBN 13: 9780072461282

Casa editrice: Irwin Professional Pub, 2000

Riassunto

Marketing: Principles and Perspectives is a cutting edge text. In the first edition, we demonstrated this leading coverage with our strong integration of Integrated Marketing Communication and Direct Marketing. In the second edition we continued our modern coverage by integrating cross-functional teams, customer loyalty, and the Internet / technology. The third edition includes an E-Commerce chapter and continues to fully integrate the Internet throughout. The authors not only talk about what marketing is, but prepare the students to be marketers by involving them in interactive exercises which strengthen decision making skills. Marketing, Third Edition offers the latest coverage, quality professor supplements, and an interactive student web tool and still it is approximately $20 less than most principles of marketing competitors.

Su questo libro

Product Description:

Book by Bearden William O Ingram Thomas N LaForge Raymond

Su questa edizione

• Editore: Irwin Professional Pub
• Data di pubblicazione: 2000
• ISBN 10: 0072461284
• ISBN 13: 9780072461282
• Rilegatura: Copertina flessibile
• Numero di pagine: 596