Preface to Marketing Management - Brossura

Peter, J. Paul; Donnelly Jr., James H.

Brossura

ISBN 10: 0072466588 ISBN 13: 9780072466584

Casa editrice: McGraw Hill, 2002

Riassunto

Preface to Marketing Management, 9/e, by Peter and Donnelly, is praised in the market for its organization, format, clarity, brevity and flexibility. The text serves as an overview for critical issues in marketing management. Its brief, inexpensive, paperback format makes it a perfect fit for instructors who assign cases, readings, simulations or offer modules on marketing management for MBA students. The text also works in courses that implement a cross-functional curriculum where the students are required to purchase several texts.

Su questo libro

L'autore:

J. Paul Peter is another very highly regarded marketing educator and is also at UW-Madison.  He has won many awards for his contributions through research, textbooks, and education.

Product Description:

Book by JPaul Peter

Su questa edizione

• Editore: McGraw Hill
• Data di pubblicazione: 2002
• ISBN 10: 0072466588
• ISBN 13: 9780072466584
• Rilegatura: Copertina flessibile
• Numero di pagine: 296