New Products Management - Rilegato

Crawford, C. Merle; Di Benedetto, C. Anthony

Rilegato

ISBN 10: 0072471638 ISBN 13: 9780072471632

Casa editrice: McGraw-Hill Higher Education, 2002

Riassunto

NEW PRODUCTS MANAGEMENT, 7/E by Crawford and Di Benedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.

Su questo libro

Contenuti:

Part I Overview and Opportunity Identification/Selection

Chapter 1 The Menu

Chapter 2 The New Products Process

Chapter 3 Opportunity Identification and Selection: Strategic Planning for New Products

Part II Concept Generation

Chapter 4 Preparation and Alternatives

Chapter 5 Problem-Based Ideation

Chapter 6 Analytical Attribute Approaches: Introduction and Perceptual Mapping

Chapter 7 Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques

Part III Concept/Project Evaluation

Chapter 8 The Concept Evaluation System

Chapter 9 Concept Testing

Chapter 10 The Full Screen

Chapter 11 Sales Forecasting and Financial Analysis

Chapter 12 Product Protocol

Part IV Development

Chapter 13 Design

Chapter 14 Development Team Management

Chapter 15 Special Issues in Development

Chapter 16 Product Use Testing

Part V Launch

Chapter 17 Strategic Launch Planning

Chapter 18 Implementation of the Strategic Plan

Chapter 19 Market Testing: Pseudo Sales Methods

Chapter 20 Market Testing Continued: Controlled Sales and Full Sale

Chapter 21 Launch Management

Chapter 22 Public Policy Issues

Bibliography

Appendix A Sources of Ideas Already Generated

Appendix B Other Techniques of Concept Generation

Appendix C Small Idea Stimulator Checklist

Appendix D The Marketing Plan

Appendix E Guidelines for Evaluating a New Products Program

Product Description:

Book by CrawfordC Merle Di BenedettoC Anthony

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2002
• ISBN 10: 0072471638
• ISBN 13: 9780072471632
• Rilegatura: Copertina rigida
• Numero di pagine: 588