Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
I: Introduction to the Marketing Process
N1. Note on Marketing Strategy (Dolan)
N2. Note on Low Tech Marketing Math (Dolan)
C1. Sealed Air (Dolan)
C2. Tweeter (Gourville)
C3. Warner-Lambert Ireland: Niconil (Quelch)
C4. The Aravind Eye Hospital (Rangan)
C5. Black and Decker Corporation (Dolan)
II. Product Policy
N3. Product Policy Note (Dolan)
C6. Northern Telecom (A); Northern Telecom (B) (Dolan)
C7. The Swatch Group: On Internet Time (Wathieu)
C8. Net.Genisis, Inc. (Dolan)
C9. BARCO (Moriarty)
C10. Population Services Int’l. (Rangan)
C11. Goodyear: The Aquatred Launch (Quelch)
C12. L’Oreal of Paris: Bringing “Class to Mass” with Plenitude (Dolan)
III. Going to Market
N4. Going to Market Note (Dolan)
C13. U.S. Pioneer Electronics (Takeuchi)
C14. Rohn and Haas (A) (Rangan)
C15. Calyx and Corolla (Salmon)
C16. HP Consumer Products (Lal)
C17. Pizza Hut, Inc. (Kaufmann)
C18. Priceline.com: Name Your Own Price (Dolan)
C19. Biopure Corporation (Gourville)
IV. Integrated Marketing Communications
N5. Integrated Marketing Communications Note (Dolan)
C20. Suave (Albion)
C21. Colgate-Palmolive Company: The Precision Toothbrush (Quelch)
C22. Dentrite (Cespedes)
C23. Henkel Group: Umbrella Branding and Globalization Decisions (Dolan)
C24 Alloy, Inc. (Deighton)
C25. Launching the BMW-Z3 Roadster (Dolan/Fournier)
V. Pricing Policy
N6. Policy: A Value-based Approach(Dolan)
N7. Pricing and market Making on the Internet (Dolan/Moon)
C26. Cumberland Metals (Shapiro)
C27. Eastman Kodak Company (Dolan)
C28. Becton Dickinson and Company (Cespedes/Rangan)
C29. On-Sale (Moon)
C30 Coca-Cola’s New Vending Machine (A): Pricing to Capture Value, or Not? (King/Narayandas)
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 4,40
In U.S.A.
Descrizione libro Hard Cover. Condizione: Good. No Jacket. Gloss boards have light wear. Tiny amount of markings in text. Size: 4to - over 9¾" - 12" tall. Codice articolo 233170A
Descrizione libro Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 61-007249980x-G
Descrizione libro Condizione: Good. SHIPS FROM USA. Used books have different signs of use and do not include supplemental materials such as CDs, Dvds, Access Codes, charts or any other extra material. All used books might have various degrees of writing, highliting and wear and tear and possibly be an ex-library with the usual stickers and stamps. Dust Jackets are not guaranteed and when still present, they will have various degrees of tear and damage. All images are Stock Photos, not of the actual item. book. Codice articolo 11-007249980x-G
Descrizione libro hardcover. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Codice articolo S_281203699
Descrizione libro Hardcover. Condizione: As New. Condizione sovraccoperta: No Dust Jacket. As New! A New book, but has minor shelf wear, including light rub to cover and one small scratch. Quantity Available: 1. Shipped Weight: Under 1 kilo. Category: Business, Finance & Marketing; Education. ISBN: 007249980X. ISBN/EAN: 9780072499803. Pictures of this item not already displayed here available upon request. Inventory No: 1561025783. Codice articolo 1561025783