Articoli correlati a Business Marketing
Business Marketing, 3/e by Bingham, Gomes, and Knowles provides students with the practical foundation they will need to become successful business marketers. By addressing real issues that face business-to-business (B2B) marketers as well as the newest developments and insights into this rapidly changing field, the authors provide a practical introduction to this important marketing area. Business Marketing focuses on general business marketing, e-commerce/internet marketing, and business ethics. The new edition features a wealth of pedagogical aids which add structure and depth to the learning process. From end-of-chapter reviews of the Concept Questions and Chapter Cases, to the real-world profiles found in the Business Marketing in Action, Strategy at Work, and What Would You Do? boxes, the 3rd Edition of Business Marketing actively involves students in the real world of business marketing.
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Contenuti:
Product Description:
Part 1: The Business Marketing Environment
Chapter 1: Introduction to the Business Marketing Environment
Chapter 2: Ethical Considerations in Business to Business Marketing
Chapter 3: Professional Selling and Sales Management
Chapter 4: The Organizational Buying Process
Part 2: Research Analysis and Strategic Planning
Chapter 5: Marketing Research and Information Systems
Chapter 6: Market Segmentation, Positioning, and Demand Projection
Chapter 7: New Product Development, Management, and Strategy
Chapter 8: Price Planning and Strategy
Part 3: Communication and Delivery
Chapter 9: Promotional Strategy
Chapter 10: Business Marketing Channel Participants
Chapter 11: Supply Chain Management and Logistics
Part 4: International Applications
Chapter 12: International Business Marketing
Book by Bingham Frank G Gomes Roger Knowles Patricia A
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- EditoreMcGraw-Hill Higher Education
- Data di pubblicazione2004
- ISBN 10 0072859113
- ISBN 13 9780072859119
- RilegaturaCopertina flessibile
- Numero di pagine496
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Business Marketing
Editore:
McGraw-Hill/Irwin
(2004)
ISBN 10: 0072859113
ISBN 13: 9780072859119
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Descrizione libro Paperback. Condizione: Good. Connecting readers with great books since 1972! Used textbooks may not include companion materials such as access codes, etc. May have some wear or writing/highlighting. We ship orders daily and Customer Service is our top priority!. Codice articolo S_304701073
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Foto dell'editore
Business Marketing
Editore:
Irwin/McGraw-Hill
(2004)
ISBN 10: 0072859113
ISBN 13: 9780072859119
Antico o usato
Paperback
Quantità: 1
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Valutazione libreria
Descrizione libro Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.95. Codice articolo G0072859113I3N00
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Foto dell'editore
Business Marketing
Editore:
Irwin/McGraw-Hill
(2004)
ISBN 10: 0072859113
ISBN 13: 9780072859119
Antico o usato
Paperback
Quantità: 1
Da:
Valutazione libreria
Descrizione libro Paperback. Condizione: Good. No Jacket. Pages can have notes/highlighting. Spine may show signs of wear. ~ ThriftBooks: Read More, Spend Less 1.95. Codice articolo G0072859113I3N00
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EUR 7,68
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Foto dell'editore
Business Marketing
Editore:
McGraw-Hill/Irwin
(2004)
ISBN 10: 0072859113
ISBN 13: 9780072859119
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Descrizione libro Befriedigend/Good: Durchschnittlich erhaltenes Buch bzw. Schutzumschlag mit Gebrauchsspuren, aber vollständigen Seiten. / Describes the average WORN book or dust jacket that has all the pages present. Codice articolo M00072859113-G
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