Introduction to Communication Research - Brossura

Reinard, John C.

Brossura

ISBN 10: 0072862955 ISBN 13: 9780072862959

Casa editrice: McGraw-Hill Education, 2005

Riassunto

This introductory research text trains students to gather research evidence, develop research arguments, and think critically about them. This textbook is ideal for the student with little or no research background. Fundamental research issues are discussed in detail and provide building blocks for further study, giving students both comfort and knowledge. This textbook is designed to teach students how to "do scholarship" by making reasoned cases and offering research conclusions.

Su questo libro

L'autore:

John Reinard is the acting chair of the Department of Communication at California State University, Fullerton. He is also the author of Foundations of Argument.

Contenuti:

PART I: INTRODUCTION TO THE FIELD

Chapter 1. The Role of Research in Communication

Chapter 2. Communication Research Problems and Hypotheses

PART II: UNDERSTANDING RUDIMENTS OF RESEARCH REASONING

Chapter 3. Conceptualizations in Communication Research

Chapter 4. Measurement in Communication Research

Chapter 5. Composing the Communication Argument: The Reasoning and the Evidence

PART III: DESIGN OF RESEARCH

Chapter 6. Conducting Textual and Critical Analyses

Chapter 7. Qualitative Methods: Ethnography, Participant Observation, and Fieldwork

Chapter 8. Content Analysis of Communication

Chapter 9. Design of Descriptive Empirical Research in Communication

Chapter 10. Design of Experimental Research in Communication

Chapter 11. Sampling

PART IV: STATISTICAL ANALYSIS OF DATA

Chapter 12. Descriptive Statistics

Chapter 13. Introductory Inferential Statistics I: Hypothesis Testing with Two Means

Chapter 14. Introductory Inferential Statistics II: Beyond Two Means

Chapter 15. Meta-Analysis

Appendix A: Areas under the Standard Normal Curve

Appendix B: Critical Values of t

Appendix C: Critical Values of F with Alpha Risk = .05

Appendix D: Critical Values of Chi Square

Appendix E: Using Computers to Analyze Data: SPSS

Appendix F: Using Computers to Analyze Data: Excel

Appendix G: Using Modern Library Resources

Glossary

References

Name Index

Subject Index

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2005
• ISBN 10: 0072862955
• ISBN 13: 9780072862959
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 588