International Business: The Challenge of Global Competition with PowerWeb, CD, and CESIM - Rilegato

Ball, Donald; Mcculloch, Wendell; Geringer, Michael; Frantz, Paul; Minor, Michael

Rilegato

ISBN 10: 0072866845 ISBN 13: 9780072866841

Casa editrice: McGraw-Hill Education, 2003

Riassunto

International Business: The Challenge of Global Competition, 9e, by Ball, McCulloch, Geringer, Frantz and Minor continues to be the textbook of choice for instructors who want comprehensive coverage and adopters who like to cover a broad range of topics and to show students the steps a business must take to go global. More than any other text in this market, International Business, 9e has the most complete and current data available in this market. As the ultimate reference book for the international business student, Ball, McCulloch, Geringer, Frantz and Minor incorporate global examples with the Worldview vignettes within the chapter. Moreover, this text does not limit its focus to huge multi-national corporations; smaller firms are highlighted within each chapter in the Small and Medium-sized Enterprises boxed examples.

Su questo libro

L'autore:

Consultant to multinational corporations, was a professor of marketing and international business for several years after leaving industry. He has a degree in mechanical engineering from Ohio State and a doctorate in business administration from the University of Florida. Ball has published articles in the Journal of International Business Studies and other publications. Before obtaining his doctorate, he spent 15 years in various marketing and production management positions in Mexico, South America, and Europe.

Contenuti:

Section I The Nature of International Business

Ch 1 The Rapid Change of Global Business

Ch 2 Trading and Investing in International Business

Ch 3 Economic Theories of International Business

Section 2 The International Environment

Ch 4 The Dynamics of International Organizations

Ch 5 Understanding the International Monetary System

Section 3 The Foreign Environmental Forces

Ch 6 Financial Forces: Influencing International Business

Ch 7 Economic and Socioeconomic Forces

Ch 8 Physical and Environmental Forces

Ch 9 Sociocultural Forces

Ch 10 Political Forces

Ch 11 Legal Forces

Ch 12 Labor Forces

Ch 13 Competitive Forces

Section 4 The Organizational Environment

Ch 14 International Strategy, Organizational Design, and Control

Ch 15 Assessing and Analyzing Markets

Ch 16 Marketing Internationally

Ch 17 Export and Import Practices

Ch 18 Human Resource Management

Ch 19 Financial Management

Ch 20 Global Operations Management: The Third Industrial Revolution

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2003
• ISBN 10: 0072866845
• ISBN 13: 9780072866841
• Rilegatura: Copertina rigida