Managerial Economics - Rilegato

Thomas, Christopher R; Maurice, S. Charles

Rilegato

ISBN 10: 0072871741 ISBN 13: 9780072871746

Casa editrice: McGraw-Hill Higher Education, 2004

Riassunto

Thomas and Maurice’s Managerial Economics teaches students how to use microeconomic theory to analyze business decisions. In a clear and engaging writing style, Christopher Thomas carries on the tradition he and Charles Maurice shepherded for seven previous editions in the 8th edition. The 8th Edition explores the current market forces that create both opportunities and constraints for business enterprises. The book has enjoyed success in part because of its mid-level of rigor.

Su questo libro

Contenuti:

Preface

Part I: Some Preliminaries

1. Managers, Profits, and Markets

2. Demand, Supply, and Market Equilibrium

3. Marginal Analysis for Optimal Decision Making

4. Basic Estimation Techniques

Part II: Demand Analysis

5. Theory of Consumer Behavior

6. Elasticity and Demand

7. Demand Estimation and Forecasting

Part III: Production and Cost Analysis

8. Production and Cost in the Short Run

9. Production and Cost in the Long Run

10. Production and Cost Estimation On the Website: Special Topic Module 1: Linear Programming

Part IV: Profit-Maximization in Various Market Structures

11. Managerial Decisions in Competitive Markets

12. Managerial Decisions for Firms with Market Power

13. Strategic Decision Making in Oligopoly Markets

Part V: Advanced Managerial Decision Making

14. Advanced Techniques for Profit Maximization

15. Decisions Under Risk and Uncertainty On the Website:

Special Topic Module 2: Investment Decisions

APPENDIX: STATISTICAL TABLES

ANSWERS TO TECHNICAL PROBLEMS

INDEX

Product Description:

Book by Thomas Christopher Maurice S Charles

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2004
• ISBN 10: 0072871741
• ISBN 13: 9780072871746
• Rilegatura: Copertina rigida
• Numero di pagine: 720