Understanding Business with OLC PowerWeb Card and CD 7e - Rilegato

Nickels, William G; Mchugh, James; Mchugh, Susan

Rilegato

ISBN 10: 0072922184 ISBN 13: 9780072922189

Casa editrice: McGraw-Hill Higher Education, 2004

Riassunto

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for two reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience and (2) We Listen. We consistently look to the experts – full-time faculty members, adjunct instructors, and of course students – to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 400 professors and their insights and experiences are evident on every page of the revision. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Su questo libro

L'autore:

Bill Nickels teaches Marketing in a large lecture environment at the University of Maryland. Bill has won the Outstanding Teacher on Campus Award for 3 years including 1997. Bill received his M.B.A. from Case Western Reserve and his Ph.D. from the Ohio State University.

Contenuti:

Chapter 1 Managing Within the Dynamic Business Environment – Taking Risks and Making Profits.

Chapter 2 How Economics Affects Business: The Creation and Distribution of Wealth

Chapter 3 Competing in Global Markets

Chapter 4 Demonstrating Ethical Behavior and Social Responsibility

Appendix Working within the Legal Environment of Business

Chapter 5 Choosing a Form of Business Ownership

Chapter 6 Entrepreneurship and Starting a Small Business

Chapter 7 Management, Leadership, and Employee Empowerment

Chapter 8 Adapting Organizations to Today’s Markets

Chapter 9 Producing World-Class Goods and Services

Chapter 10 Motivating Employees and Building Self-Managed Teams

Chapter 11 Human Resource Management: Finding and Keeping the Best Employees

Chapter 12 Dealing with Employee-Management Issues and Relationships

Chapter 13 Marketing: Building Customer and Stakeholder Relationships

Chapter 14 Developing and Pricing Products and Services

Chapter 15 Distributing Products Quickly and Efficiently

Chapter 16 Today’s Promotional Techniques

Chapter 17 Using Technology to Manage Information

Chapter 18 Understanding Financial Information and Accounting

Chapter 19 Financial Management

Chapter 20 Securities Markets: Financing and Investing Opportunities

Chapter 21 Understanding Money and Financial Institutions

Chapter 22 Managing Personal Finances to Achieve Financial Security

Appendix: Managing Risk

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2004
• ISBN 10: 0072922184
• ISBN 13: 9780072922189
• Rilegatura: Copertina rigida
• Numero di pagine: 701