Strategic Management of Technological Innovation - Brossura

Schilling, Melissa

Brossura

ISBN 10: 0072942983 ISBN 13: 9780072942989

Casa editrice: McGraw-Hill Education, 2004

Riassunto

Strategic Management of Technology and Innovation by Melissa Schilling is the first truly comprehensive, rigorous and yet accessible text for the Technology Management course. Unlike existing books for this course, Schilling’s approach synthesizes the major research in the field, furnishing students with the requisite knowledge needed to enhance case discussion and analysis. An affordable paperback, it is ideal to package with recommended, chapter-specific case sets from the author, which are available through the Primis Custom Case Database.

Su questo libro

L'autore:

Melissa A. Schilling is the Herzog Family Professor of Management at New York University Stern School of Business. She received her Bachelor of Science in business administration from the University of Colorado at Boulder, and a Doctor of Philosophy in strategic management from the University of Washington. Professor Schillings research focuses on innovation and strategy in high technology industries such as smartphones, video games, pharmaceuticals, biotechnology, electric vehicles, and renewable energies. She is particularly interested in platform dynamics, networks, creativity, and breakthrough innovation. This textbook, Strategic Management of Technological Innovation, is the number one innovation strategy text in the world. She also recently published Quirky:The Remarkable Story of the Traits, Foibles, and Genius Breakthrough Innovators Who Changed the World. Her research in innovation and strategy has earned her awards such as the National Science Foundation's CAREER Award, and the Best Paper in Management Science and Organization Science for 2007 Award. Her research has also appeared in leading academic journals such as Academy of Management Journal, Academy of Management Review, Management Science, Organization Science, Strategic Management Journal, Journal of Economics and Management Strategy, Journal of Alzheimers Disease, and Research Policy. She also sits on the editorial review boards of Organization Science, Strategic Organization, Strategy Science, and Academy of Management Discoveries. Professor Schilling teaches courses in technology and innovation management, strategic management, corporate strategy, and strategy for social-mission-based organizations

Contenuti:

Chapter 1: Introduction

Part I: Industry Dynamics of Technological Innovation

Chapter 2: Sources of Innovation

Chapter 3: Types and Patterns of Innovation

Chapter 4: Standards Battles and Design Dominance

Chapter 5: Timing of Entry

Part II: Formulating Technological Innovation Strategy

Chapter 6: Defining the Organization’s Strategic Direction

Chapter 7: Choosing Innovation Projects

Chapter 8: Collaboration Strategies

Chapter 9: Protecting Innovation

Part III: Implementing Technological Innovation Strategy

Chapter 10: Organizing for Innovation

Chapter 11: Managing the New Product Development Process

Chapter 12: Managing New Product Development Teams

Chapter 13: Crafting a Deployment Strategy

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2004
• ISBN 10: 0072942983
• ISBN 13: 9780072942989
• Rilegatura: Copertina flessibile
• Numero di pagine: 304