Survey Research Handbook (Paperback) - Brossura

Alreck, Pamela; Settle, Robert

Brossura

ISBN 10: 0072945486 ISBN 13: 9780072945485

Casa editrice: McGraw-Hill Education, 2003

Riassunto

The Survey Research Handbook, 3/e by Alreck and Settle has been a proven favorite for years. The book is conceived and written to appeal to the common business reader, not just the academic: concepts are presented in clear everyday language, and the book provides practical direction for beginners as well as new ideas and techniques for experienced researchers. Its logical organization mirrors the survey research process itself, from determining information needs to writing the final report. Appendices cover useful topics including focus groups, experimental methods, and report presentations without disrupting the flow of the main text.

Su questo libro

Contenuti:

PART ONE: Planning and Designing the Survey

Chapter 1: Initiating a Survey

Chapter 2: Planning the Project

Chapter 3: Designing the Sample

PART TWO: Developing Survey Instruments

Chapter 4: Composing Questions

Chapter 5: Creating Item Scales

Chapter 6: Building Questionnaires

PART THREE: Collecting and Processing Data

Chapter 7: Self-Administered Surveys

Chapter 8: Collecting Interview Data

Chapter 9: Processing Data

PART FOUR: Interpreting and Reporting Results

Chapter 10: Describing Data Distributions

Chapter 11: Measuring item Interactions

Chapter 12: Reporting the Information

Appendix

A: Conducting Focus Groups

B: Conducting Experiments

C: Presenting Survey Results

GLOSSARY

INDEX

Product Description:

Book by Pamela L Alreck Robert B Settle

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2003
• ISBN 10: 0072945486
• ISBN 13: 9780072945485
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 463