Articoli correlati a New Products Management
New Products Management, 8/e, by Crawford and Di Bennedetto provides future new product managers, project managers and team leaders with a comprehensive overview of the new product development process including how to develop an effective development strategy, manage cross-functional teams across the organization, generate and evaluate concepts, manage the technical development of a product, develop the marketing plan, and manage the financial aspects of a project.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Contenuti:
Product Description:
Part I Overview and Opportunity Identification/Selection
Chapter 1 The Menu
Chapter 2 The New Products Process
Chapter 3 Opportunity Identification and Selection: Strategic Planning for New Products
Part II Concept Generation
Chapter 4 Preparation and Alternatives
Chapter 5 Problem-Based Ideation: Finding and Solving Customers’ Problems
Chapter 6 Analytical Attribute Approaches: Introduction and Perceptual Mapping
Chapter 7 Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
Part III Concept/Project Evaluation
Chapter 8 The Concept Evaluation System
Chapter 9 Concept Testing
Chapter 10 The Full Screen
Chapter 11 Sales Forecasting and Financial Analysis
Chapter 12 Product Protocol
Part IV Development
Chapter 13 Design
Chapter 14 Development Team Management
Chapter 15 Product Use Testing
Part V Launch
Chapter 16 Strategic Launch Planning
Chapter 17 Implementation of the Strategic Plan
Chapter 18 Market Testing
Chapter 19 Launch Management
Chapter 21 Public Policy Issues
Bibliography
Appendix A Sources of Ideas Already Generated
Appendix B Other Techniques of Concept Generation
Appendix C Small’s Idea Stimulator Checklist
Appendix D The Marketing Plan
Appendix E Guidelines for Evaluating a New Products Program
Book by CrawfordC Merle Di BenedettoC Anthony
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMcGraw-Hill Education
- Data di pubblicazione2005
- ISBN 10 0072961449
- ISBN 13 9780072961447
- RilegaturaCopertina rigida
- Numero di pagine540
- Valutazione libreria
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New Products Management
Editore:
McGraw-Hill/Irwin
(2005)
ISBN 10: 0072961449
ISBN 13: 9780072961447
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Descrizione libro Condizione: New. Codice articolo N:9780072961447:ONHAND
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