Business and Administrative Communication - Rilegato

Locker, Kitty O.

Rilegato

ISBN 10: 0072964464 ISBN 13: 9780072964462

Casa editrice: McGraw-Hill Higher Education, 2004

Riassunto

This Seventh Edition of Business and Administrative Communication by Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker’s text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented to the classroom experience and to the students’ careers. Kitty Locker’s text also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings – the BComm Skill Booster, PowerWeb – round out the learning experience with Business and Administrative Communication

Su questo libro

L'autore:

Kitty O. Locker is currently an associate professor of English at The Ohio State University. She has also taught at Texas A&M University and the University of Illinois. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication.

Contenuti:

I. The Building Blocks of Effective Messages

Chapter 1. Business Communication, Management, and Success

Chapter 2. Building Goodwill

Chapter 3. Adapting Your Message to Your Audience

Chapter 4. Making Your Writing Easy to Read

Chapter 5. Planning, Composing, and Revising

Chapter 6. Designing Documents and Screens

II. Letters and Memos

Chapter 7. Informative and Positive Messages

Chapter 8. Negative Messages

Chapter 9. Persuasive Messages

Chapter 10. Sales, Fund-Raising, and Promotional Messages

III. Interpersonal Communication

Chapter 11. Communicating Across Cultures

Chapter 12. Working and Writing in Groups

IV. Reports

Chapter 13. Planning, Proposing, and Researching Reports

Chapter 14. Analyzing Information and Writing Reports

Chapter 15. Using Graphs and Other Visuals

Chapter 16. Making Oral Presentations

V. Job Hunting

Chapter 17. Resumes

Chapter 18. Job Application Letters

Chapter 19. Job Interviews, Follow-Up Letters and Calls, and Job Offers

Appendixes

A. Formats for Letters, Memos and E-Mail Messages

B. Writing Correctly

C. Making and Communicating Meaning

D. Crafting Logical Arguments

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2004
• ISBN 10: 0072964464
• ISBN 13: 9780072964462
• Rilegatura: Copertina rigida
• Numero di pagine: 720