Understanding Business - Rilegato

Nickels, William; Mchugh, James; Mchugh, Susan

Rilegato

ISBN 10: 007310597X ISBN 13: 9780073105970

Casa editrice: McGraw-Hill Education, 2006

Riassunto

Understanding Business by Nickels, McHugh, and McHugh has been the number one textbook in the introduction to business market for several editions for three reasons: (1) The commitment and dedication of an author team that teaches this course and believes in the importance and power of this learning experience, (2) we listen to our customers, and (3) the quality of our supplements package. We consistently look to the experts –full-time faculty members, adjunct instructors, and of course students– to drive the decisions we make about the text itself and the ancillary package. Through a series of focus groups, symposia, as well as full-book, single-chapter, revised manuscript reviews of both text and key ancillaries, we have heard the stories of more than 500 professors and their insights and experiences are evident on every page of the revision and in every supplement. As teachers of the course and users of their own materials, the author team is dedicated to the principles of excellence in business education. From providing the richest most current topical coverage to using dynamic pedagogy that puts students in touch with today’s real business issues, to creating groundbreaking and market-defining ancillary items for professors and students alike, Understanding Business leads the way.

Su questo libro

L'autore:

Bill Nickels is professor emeritus of business at the University of Maryland, College Park. He has over 35 years experience teaching graduate and undergraduate business courses, including introductory courses in business, marketing, and promotion. He has won the Outstanding Teacher on Campus Award four times and was nominated for the award many other times. He received his MBA degree from Western Reserve University and his PhD from The Ohio State University. He has written a marketing communications text and two marketing principles texts in addition to many articles in business publications. He has taught many seminars to business people on subjects such as power communications, marketing, non-business marketing, and stress and life management.

Contenuti:

Part 1 Business Trends: Cultivating a Business in Diverse, Global Environments

Chapter 1: Managing within the Dynamic Business Environment: Taking Risks and Making Profits

Chapter 2: How Economics Affects Business: The Creation and Distribution of Wealth

Chapter 3: Competing in Global Markets

Chapter 4: Demonstrating Ethical Behavior and Social Responsibility

Part 2 Business Ownership: Starting a Small Business

Chapter 5: Choosing a Form of Business Ownership

Chapter 6: Entrepreneurship and Starting a Small Business

Part 3 Business Management: Empowering Employees to Satisfy Customers

Chapter 7: Management, Leadership, and Employee Empowerment

Chapter 8: Adapting Organizations to Today’s Markets

Chapter 9: Producing World-Class Goods and Services

Part 4 Management of Human Resources: Motivating Employees to Produce Quality Goods and Services

Chapter 10: Motivating Employees and Building Self-Managed Teams

Chapter 11: Human Resource Management: Finding and Keeping the Best Employees

Chapter 12: Dealing with Employee–Management Issues and Relationships

Part 5 Marketing: Developing and Implementing Customer-Oriented Marketing Plans

Chapter 13: Marketing: Building Customer Relationships

Chapter 14: Developing and Pricing Products and Services

Chapter 15: Distributing Products Quickly and Efficiently

Chapter 16: Using Effective Promotional Techniques

Part 6 Managing Financial Resources

Chapter 17: Understanding Financial Information and Accounting

Chapter 18: Financial Management

Chapter 19: Securities Markets: Financing and Investing Opportunities

Chapter 20: Understanding Money, Financial Institutions and the Federal Reserve

Bonus Chapter A: Working Within the Legal Environment of Business

Bonus Chapter B: Using Technology to Manage Information

Bonus Chapter C: Managing Risk

Bonus Chapter D: Managing Personal Finances

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2006
• ISBN 10: 007310597X
• ISBN 13: 9780073105970
• Rilegatura: Copertina rigida
• Numero di pagine: 652