Dynamics of Mass Communication: Media in the Digital Age - Brossura

Dominick, Joseph R.

Brossura

ISBN 10: 0073126675 ISBN 13: 9780073126678

Casa editrice: McGraw Hill Higher Education, 2007

Riassunto

Well-known for its balanced approach to media industries and professions, "Dynamics of Mass Communication" offers a lively, thorough, and objective introduction for mass communication majors and non-majors alike. This new edition embraces the digital age, with a free Student CD-ROM that adds video and interactivity, to the student's textbook experience and brings students up-to-date, on the latest developments in mass communication - from the emerging role of cell phones and iPods in the mass media mix, to the growing impact of blogs on the practice of journalism.

Su questa edizione

• Editore: McGraw Hill Higher Education
• Data di pubblicazione: 2007
• ISBN 10: 0073126675
• ISBN 13: 9780073126678
• Rilegatura: Copertina flessibile
• Numero di pagine: 544