Strategic Management of Technological Innovation - Brossura

Schilling, Melissa A

Brossura

ISBN 10: 0073210587 ISBN 13: 9780073210582

Casa editrice: McGraw-Hill Higher Education, 2006

Riassunto

Strategic Management of Technological Innovation, 2e by Melissa Schilling is the first comprehensive, rigorous and yet accessible text for the Technology and Innovation Management course. Unlike other books, Schilling’s approach synthesizes the major research in the field, providing students with the knowledge needed to enhance case discussion and analysis. The subject is approached as a strategic process, and as such, is organized to mirror the strategic management process used in most strategy textbooks, progressing from assessing the competitive dynamics of a situation, to strategy formulation, to strategy implementation. As a brief, affordable paperback, it is ideal to package with cases. Recommended case sets from the author are available through the Primis Custom Case Database or from the Harvard Business School Case Database.

Su questo libro

L'autore:

One of CWL HIll's studens at UW

Contenuti:

1. Introduction

Part One: Industry Dynamics of Technological Innovation

2. Sources of Innovation

3. Types and Patterns of Innovation

4. Standards Battles and Design Dominance

5. Timing of Entry

Part Two: Formulating Technological Innovation Strategy

6. Defining the Organization’s Strategic Direction

7. Choosing Innovation Projects

8. Collaboration Strategies

9. Protecting Innovation

Part Three: Implementing Technological Innovation Strategy

10. Organizing for Innovation

11. Managing the New Product Development Process

12. Managing New Product Development Teams

13. Crafting a Deployment Strategy

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2006
• ISBN 10: 0073210587
• ISBN 13: 9780073210582
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 336