Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Part One: Initiating the Marketing Process
Chapter 1 Creating Customer Relationships and Value through Marketing
Chapter 2 Developing Successful Marketing and Corporate Strategies
Appendix A Building an Effective Marketing Plan
Chapter 3 Scanning the Marketing Environment
Chapter 4 Ethics and Social Responsibility in Marketing
Part Two: Understanding Buyers and Markets
Chapter 5 Consumer Behavior
Chapter 6 Organizational Markets and Buyer Behavior
Chapter 7 Reaching Global Markets
Part Three: Targeting Marketing Opportunities
Chapter 8 Marketing Research: From Information to Action
Chapter 9 Identifying Market Segments and Targets
Part Four: Satisfying Marketing Opportunities
Chapter 10 Developing New Products and Services
Chapter 11 Managing Products, Services, and Brands
Chapter 12 Pricing Products and Services
Chapter 13 Managing Marketing Channels and Supply Chains
Chapter 14 Retailing and Wholesaling
Chapter 15 Retailing and Wholesaling
Chapter 16 Integrated Marketing Communications and Direct Marketing
Chapter 17 Personal Selling and Sales Management
Chapter 18 Implementing Interactive and Multichannel Marketing
Appendix B Planning a Career in Marketing
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 3,73
In U.S.A.
Descrizione libro Condizione: New. pp. xxxiii + 425 2nd Revised Edition. Codice articolo 263655136
Descrizione libro Condizione: New. pp. xxxiii + 425 Illus. Codice articolo 4225599