Mass Media in a Changing World: History, Industry, Controversy - Brossura

Rodman, George R.

Brossura

ISBN 10: 0073256323 ISBN 13: 9780073256320

Casa editrice: McGraw-Hill College, 2005

Riassunto

This engaging new text introduces students to the world of media through a unique structure that makes the material easily intelligible and meaningful to their lives. Each chapter is divided into three-part narrative sections: history, industry, and controversy. Mass Media in a Changing World is the story of where the media came from, why they do what they do, and why those actions cause controversies. Each new copy of the text is packaged with a free Media World DVD as well free access to PowerWeb--a unique collection of course-specific current articles, real-time news, interactive exercises and assessment tools, research links, and more!

Su questo libro

Product Description

Book by Rodman George

Su questa edizione

• Editore: McGraw-Hill College
• Data di pubblicazione: 2005
• ISBN 10: 0073256323
• ISBN 13: 9780073256320
• Rilegatura: Copertina flessibile