Strategic Management with Premium Content Card and Business Week Subscription - Rilegato

Pearce, John; Robinson, Richard

Rilegato

ISBN 10: 0073260738 ISBN 13: 9780073260730

Casa editrice: McGraw-Hill Education, 2006

Riassunto

Contemporary research in strategic management, with an emphasis on conceptual tools and skills created by scholars and practitioners in the field are evident throughout STRATEGIC MANAGEMENT, 10e. Pearce and Robinson have retained high level of academic credibility and market-leading emphasis on strategic practice with this edition. This text continues to have strong support from longtime adopters and growing support in schools with a desire to provide straightforward treatment of strategic management with a practical, systematic approach. The 10th edition will once again include numerous Business Week short cases and a wide assortment of traditional, longer strategic management cases. Pearce and Robinson continue to use a unique pedagogical model they created to provide logic and structure to its treatment of strategic management which in turn makes the material more easily organized by the instructor and learned by the student.

Su questo libro

L'autore

The Endowed Chair in Strategic Management and entrepreneurship at Villanova University. In 2004, he was the Distinguished Visiting Professor at ITAM in Mexico City. Previously, Professor Pearce was the Eakin Endowed Chair in Strategic Management at George Mason University and a State of Virginia Eminent Scholar. He received the 1994 Fulbright U.S. Professional Award, which he served at INTAN in Malaysia. Dr. Pearce has taught at Penn State University, West Virginia University, the University of Malta as the Fulbright Senior Professor in international Management, and at the University of South Carolina where he was Director of Ph.D. Programs in Strategic Management. He received a Ph.D. degree in Business Administration and Strategic Management from the Pennsylvania State University.

Contenuti

PART ONE Overview of Strategic Management
1 Strategic Management
PART TWO Strategy Formulation
2 Defining the Company’s Mission and Social Responsibility
3 Corporate Social Responsibility and Business Ethics
4 The External Environment
5 The Global Environment
6 Internal Analysis
7 Long-Term Objectives and Strategies
8 Strategic Analysis and Choice in Single- or Dominant-Product Businesses: Building Sustainable Competitive Advantages
9 Strategic Analysis and Choice in the Multibusiness Company: Rationalizing Diversification and Building Shareholder Value
PART THREE Strategy Implementation, Control, and Innovation
10 Implementing Strategy: Objectives, Tactics, Outsourcing, Policies, and Rewards
11 Structuring an Effective Organization 12 Organizational Leadership and Culture
13 Strategic Control, Innovation, and Entrepreneurship
PART FOUR
Cases Guide to Strategic Management Analysis
A BusinessWeek Case
B Comprehensive Cases
Case Index
Subject Index

Dettagli dell?edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2006
• ISBN 10: 0073260738
• ISBN 13: 9780073260730
• Rilegatura: Copertina rigida
• Lingua: Inglese