Business Communication: Building Critical Skills with BComm GradeMax - Brossura

Locker; Kaczmarek, Stephen Kyo

Brossura

ISBN 10: 0073261408 ISBN 13: 9780073261409

Casa editrice: McGraw-Hill Higher Education, 2006

Riassunto

A unique approach to a hands-on course, written by the same author of Business and Administrative Communication, this completely new approach is devised and created with the assistance of a community college colleague. The innovative module structure allows instructors to focus on specific skills and provides greater flexibility for short courses and different teaching approaches. While grounded in solid business communication fundamentals, this paperback takes a strong workplace activity orientation which helps students connect what they learn to what they do or will do on the job.

Su questo libro

L'autore:

Kitty O. Locker is currently an associate professor of English at The Ohio State University. She has also taught at Texas A&M University and the University of Illinois. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication.

Contenuti:

Unit 1 Building Blocks for Effective Messages

1. Business Communication, Management, and Success

2. Adapting Your Message to Your Audience

3. Communicating Across Cultures

4. Planning, Writing, and Revising

5. Designing Documents, Slides, and Screens

Unit 2 Creating Goodwill

6. You-Attitude

7. Positive Emphasis

8. Reader Benefits

Unit 3 Letters, Memos, and E-Mail Messages

9. Formats for Letters and Memos

10. Informative and Positive Messages

11. Negative Messages

12. Persuasive Messages

13. E-Mail Messages

Unit 4 Polishing Your Writing

14. Editing for Grammar and Punctuation

15. Choosing the Right Word

16. Revising Sentences and Paragraphs

Unit 5 Interpersonal Communication

17. Listening

18. Working and Writing in Teams

19. Planning, Conducting, and Recording Meetings

20. Making Oral Presentations

Unit 6 Research, Reports, and Visuals

21. Proposals and Progress Reports

22. Finding, Analyzing, and Documenting Information

23. Short Reports

24. Long Reports

25. Using Visuals

Unit 7 Job Hunting

26. Researching Jobs

27. Résumés

28. Job Application Letters

29. Job Interviews

30. Follow-Up Letters and Calls and Job Offers

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2006
• ISBN 10: 0073261408
• ISBN 13: 9780073261409
• Rilegatura: Copertina flessibile
• Numero edizione: 3
• Numero di pagine: 559