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Introduction to Mass Communication: Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition - Brossura
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This text encourages students to take more active roles as media consumers and gives them a deeper understanding of the role that the media play in both shaping and reflecting culture. Through this cultural perspective, students learn that audience members are as much a part of the mass communication process as are the media producers, technologies, and industries. This was the first university-level text to make media literacy central to its approach; building on this tested emphasis, the new updated edition features dozens of updates on recent technologies and government rulings, including the Patriot Act, the Supreme Court ruling on Peer-2-Peer file-sharing on Grokster, the National Cable and Telecommunications Association vs. Brand X, newspaper blogs, BitTorrent, podcasting, and much more!
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Contenuti
PART 1. LAYING THE GROUNDWORK
Chapter 1. Mass Communication, Culture, and Media Literacy
PART II. MEDIA, MEDIA INDUSTRIES, AND MEDIA AUDIENCES
Chapter 2. Books
Chapter 3. Newspapers
Chapter 4. Magazines
Chapter 5. Film
Chapter 6. Radio and Sound Recording
Chapter 7. Television
Chapter 8. Cable and Other Multichannel Services
Chapter 9. Video Games
Chapter 10.The Internet and the World Wide Web: Changing the Paradigm
PART III. SUPPORTING INDUSTRIES
Chapter 11. Public Relations
Chapter 12. Advertising
PART IV. MASS MEDIATED CULTURE IN THE INFORMATION AGE
Chapter 13. Theories and Effects of Mass Communication
Chapter 14. Media Freedom, Regulation, and Ethics
Chapter 15. Global Media
Glossary
References
Acknowledgments
Index
Product Description
Book by Baran Stanley J
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMcGraw-Hill Higher Education
- Data di pubblicazione2006
- ISBN 10 0073281239
- ISBN 13 9780073281230
- RilegaturaCopertina flessibile
- LinguaInglese
- Numero edizione4
- Numero di pagine608
- Contatto del produttorenon disponibile
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Introduction to Mass Communication: Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition
Editore:
McGraw-Hill, U.S.A., 2006
ISBN 10: 0073281239
ISBN 13: 9780073281230
Antico o usato
Soft cover
Da: ABOXABOOKS, Bristol, VT, U.S.A.
Valutazione del venditore 5 su 5 stelle
Soft cover. Condizione: Good. 4th Edition. Moderate edge wear on covers. Otherwise in good condition. Codice articolo 004680
Quantità: 1 disponibili
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Introduction to Mass Communication: Media Literacy And Culture With Powerweb And Dvd, Media Enhanced Edition Baran, Stanley J.
Editore:
McGraw-Hill Humanities/Social Sciences/Languages, 2006
ISBN 10: 0073281239
ISBN 13: 9780073281230
Antico o usato
Brossura
Da: Hubert Colau, LA BAZOCHE GOUET, Francia
Valutazione del venditore 3 su 5 stelle
Condizione: like new. Neuf sous blister . PHOTOS SUR DEMANDE. Codice articolo AJ5402SLW
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Foto dell'editore
Introduction to Mass Communication: Media Literacy and Culture with PowerWeb and DVD, Media Enhanced Edition
Editore:
McGraw-Hill Humanities/Social Sciences/Languages, 2006
ISBN 10: 0073281239
ISBN 13: 9780073281230
Nuovo
Paperback
Da: dsmbooks, Liverpool, Regno Unito
Valutazione del venditore 4 su 5 stelle
Paperback. Condizione: New. New. book. Codice articolo D7S9-1-M-0073281239-6
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