Introduction to Business - Brossura

Dias, Laura; Shah, Amit

Brossura

ISBN 10: 007337699X ISBN 13: 9780073376998

Casa editrice: McGraw-Hill Education, 2009

Riassunto

The introduction to business course is evolving―no longer are colleges teaching the course in a standard one-semester term. Introduction to Business takes on the changing educational environment. Based on reviewer feedback, the text has fewer chapters, more applied exercises and examples, and reinforces learning throughout. The chapters are carefully organized by learning objectives which correlate directly to all of the chapter materials and student and instructor ancillaries.

Su questo libro

Contenuti:

Chapter One: Managing within the Dynamic Business Environment: Taking Risks and Making Profits

Chapter Two: How Economics Affects Business

Chapter Three: Competition in Global Markets

Chapter Four: Demonstrating Ethical Behavior and Social Responsibility

Chapter Five: Entrepreneurship and Starting a Small Business

Chapter Six: Management

Chapter Seven: Leadership and Motivation

Chapter Eight: Human Resource Management: Finding and Keeping the Best Employees

Chapter Nine: Marketing Businesses and Products

Chapter Ten: Product and Service Promotion

Chapter Eleven: Using Technology and Business

Chapter Twelve: Understanding Financial Information and Accounting

Chapter Thirteen: Securities Markets and Financial Institutions

Chapter Fourteen: Managing Personal Finance

Product Description:

Book by Dias Laura Shah Amit

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2009
• ISBN 10: 007337699X
• ISBN 13: 9780073376998
• Rilegatura: Copertina flessibile
• Numero edizione: 1
• Numero di pagine: 522