Entrepreneurship: A Small Business Approach - Brossura

Bamford, Charles; Bruton, Garry

9780073403113: Entrepreneurship: A Small Business Approach

Brossura

ISBN 10: 0073403113 ISBN 13: 9780073403113

Casa editrice: McGraw-Hill Education, 2010

Entrepreneurship: A Small Business Approach takes a hands-on, problem-based learning approach that works through real problems faced by entrepreneurs and small business owners. Using real-world scenarios and exercises throughout, it puts the student in the roles of financial analyst, marketer, and business owner to find solutions. By drawing on the most current environmental conditions and solid research, Entrepreneurship provides students with the necessary foundation to design, start, and manage a small business.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

Dr. Chuck Bamford is the Managing Partner at Bamford Associates, LLC, a Strategy Consulting Firm focused on the DESIGN and IMPLEMENTATION of a compelling set of competitive advantages.From VC-backed firms to Fortune 100 companies, he has been able to focus the efforts of employees on the real strategy of the organization and dramatically increase returns. Not-for-Profit organizations have implemented his approach and have been able to increase donations dramatically.Dr. Bamford led both M&A and corporate training groups for twelve years prior to pursuing his Pd.D. He is the author of The Strategy Mindset as well as two of the market leading Strategy and Entrepreneurship textbooks used in both undergraduate and graduate programs around the world. Chuck is a regular speaker at conferences, trade shows, corporate events & conventions. He is also the author of the fiction novel Some Things are Never Forgiven. Chuck has published 18 research articles in the top referred academic journals in the fields of Strategy and Entrepreneurship. He is an adjunct Professor of Strategy at the University of Notre Dame and Duke University. He has taught at Universities in Scotland, Hungary, and the Czech Republic. He has been a Professor at the University of Notre Dame, Duke University, Queens University of Charlotte, University of Richmond, Texas Christian University, and Tulane University. Over the past 20+ years he has been honored with 21 teaching excellence awards including 12 Executive MBA Professor of the Year Awards and is a Noble Foundation Fellow in Teaching Excellence.Chuck earned his B.S. degree at the University of Virginia (McIntire School of Commerce), an MBA at Virginia Tech (Finance) and a Ph.D. in Strategy & Entrepreneurship at the University of Tennessee.

Contenuti:

Part 1: Laying the Groundwork for Small Business

Chapter One: Introduction

Chapter Two: Individuals and Small Business Start-Ups

Chapter Three: Business Idea Generation and Initial Evaluation

Part 2: Due Diligence on The Business Idea

Chapter Four: External Analysis

Chapter Five: Business Mission and Strategy

Chapter Six: Analyzing Cash Flow and Other Financial Information

Part 3: Establishing the Business

Chapter Seven: Establishing the Legal Foundation

Chapter Eight: Establishing Operations

Chapter Nine: Financing and Accounting

Part 4: Building the Business

Chapter Ten: Human Resource Management
Chapter Eleven: Marketing

Chapter Twelve: Financial Analysis

Part 5: Other Issues

Chapter Thirteen: Exit/Harvest/Turnaround

Chapter Fourteen: Franchising and Purchasing an Existing Business
Appendix
Glossary

References

Credits

Index