Entrepreneurial Small Business - Rilegato

Katz, Jerome; Green, Richard

Rilegato

ISBN 10: 007340506X ISBN 13: 9780073405063

Casa editrice: McGraw-Hill Education, 2008

Riassunto

Entrepreneurial Small Business (ESB) provides students with a clear vision of small business as it really is today. It focuses on the distinctive nature of small businesses that students might actually start versus high growth firms. The goal of the companies described in this textbook is personal independence with financial security; not market dominance with extreme wealth. Traditional beliefs and models in small business are discussed, as well as the latest findings and best practices from academic and consulting arenas. Katz and Green recognize the distinction between entrepreneurs who aim to start the successor to Amazon.com and the pizza place around the corner. They discuss the challenges facing entrepreneurs, while keeping focused on the small businesses students plan to start.

Su questo libro

Contenuti:

Part One: Entrepreneurs, Ideas and Plans: The Basis of Small Business
1 Small Business: Its Opportunities and Rewards
2 Small Business Ethics: A Key to Long-Term Success
3 Small Business Entrepreneurs: Characteristics and Competencies
4 Small Business Ideas: Creativity, Opportunity, and Feasibility
Appendix: A Sample Feasibility Study: Pet Élan
5 Small Business Entry: Paths to Part-Time Entrepreneurship
6 Small Business Entry: Paths to Full-Time Entrepreneurship
7 Small Business Strategies: Imitation with a Twist
Appendix: 5 Steps to an Industry Analysis: Retail Shoe Store
8 Business Plans: Seeing Audiences and Your Business Clearly
Appendix: Example Cover Letter and Résumé
Appendix: MyLibros.com Business Plan

Part Two: Marketing in the Small Business
9 Small Business Marketing: Product and Pricing Strategies
10 Small Business Promotion: Capturing the Eyes of Your Market
11 Small Business Distribution and Location
12 Marketing Plans: Saying How You’ll Get Sales
Appendix: A Marketing Plan: PizzMo

Part 3: Cash, Accounting, and Finance in the Small Business
13 Small Business Accounting: Projecting and Evaluating Performance
14 Cash: Lifeblood of the Business
Appendix: Completing a Bank Reconciliation
15 Small Business Finance: Using Equity, Debt, and Gifts
16 Assets: Inventory and Operations Management
17 Small Business Protection: Risk Management and Insurance
Appendix: Economic Order Quantity
Appendix: Time Value of Money and Discounted Cash Flow Analysis

Part 4: Management and Organization in the Small Business
18 Legal Issues: Recognizing Your Small Business Needs
19 Human Resource Management: Small Business Considerations
20 Achieving Success in the Small Business

Cases
1 Brothers Going Separate Ways or Not?
2 G & R Garden Center: Lawn Care Services Division
3 Real Estate Millionaires of Memphis
4 Big Business in a Small Rural City
5 The Ambitious College Kid Who Just Can’t Wait
6 The Grande General Store, Est. 1948 – It’s Time to Sell
7 The Computer Guru: A One-Man Show or an Empire?
8 The Old Timer’s Woodstove Shop
9 The House of Wine – Grand Opening
10 Saunders and Company, Inc., An International Entrepreneurial Enterprise
11 S & Z East Coast Importers
12 The Wallingford Bowling Center
13 Parker Mountain Products, Inc.
14 Nate Mower & Son, Residential Plumber(s)
15 The Landlords: Investments in Commercial Real Estate
16 Richard Harris and Harris Homes
17 The House of Wine (revisited)
18 Eli Associates: Professional Writers, Speakers, Consultants
19 Wayne Manor Comix
20 The Daughter of the Immigrant

Product Description:

Book by Katz Jerome Green Richard

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2008
• ISBN 10: 007340506X
• ISBN 13: 9780073405063
• Rilegatura: Copertina rigida
• Numero edizione: 2
• Numero di pagine: 848