Business: A Changing World - Brossura

Ferrell, O. C.; Hirt, Geoffrey; Ferrell, Linda

Brossura

ISBN 10: 0073511757 ISBN 13: 9780073511757

Casa editrice: McGraw-Hill Education, 2010

Riassunto

Overview: Business: A Changing World is the fastest growing introductory business textbook on the market, and for a simple reason. Unlike most brief textbooks on the market, which are trimmed and spliced from much longer works into an approximation of an essentials edition, Business: A Changing World is written from the ground up to be brief, lean, and flexible enough to enable you to cover just the topics you want at the level of depth you want, plus it doesn’t inherit out-dated examples from a hardback derivative. With market-leading teaching support and the most up to date content available, Business: A Changing World represents the best value available in the brief Introductory Business market. What sets Ferrell apart? An unrivaled mixture of topical depth, current content, and the best teaching support around.

Su questo libro

L'autore:

O.C. Ferrell is Professor of Marketing at Colorado State University. He also has held faculty positions at the University of Memphis, University of Tampa, Texas A&M University, Illinois State University, and Southern Illinois University, as well as visiting positions at Queen's University (Ontario, Canada), University of Michigan (Ann Arbor), University of Wisconsin (Madison), and University of Hannover (Germany). He has served as a faculty member for the Masters Degree Program in Marketing at Thammasat University (Bangkok, Thailand). Dr. Ferrell received his BA and MBA from Florida State University and his PhD from Louisiana State University. His teaching and research interests include business ethics, corporate citizenship, and marketing. Dr. Ferrell is widely recognized as a leading teacher and scholar in business. His articles have appeared in the Journal of Marketing Research, Journal of Business Ethics, Journal of Marketing, Journal of Business Research, Journal of Macromarketing, Journal of the Academy of Marketing Science, and others. His textbook entitled Business Ethics: Ethical Decision Making and Cases is the leading text in this field. He has also coauthored numerous textbooks for marketing, management, and other business courses, as well as a trade book on business ethics. He chaired the American Marketing Association (AMA) ethics committee that developed its current code of ethics. He was the vice president of Marketing Education and president of the Academic Council for the AMA. Dr. Ferrell's major focus is teaching and preparing learning material for students. He has travelled extensively to work with students and understands the needs of instructors of introductory business courses. He lives in Fort Collins, Colorado and enjoys skiing, golf, and international travel.

Contenuti:

Part 1 Business in a Changing World

Chapter 1 The Dynamics of Business and Economics

Chapter 2 Business Ethics and Social Responsibility

Chapter 3 Business in a Borderless World

Part 2 Starting and Growing a Business

Chapter 4 Options for Organizing Business

Chapter 5 Small Business, Entrepreneurship, and Franchising

Part 3 Managing for Quality and Competitiveness

Chapter 6 The Nature of Management

Chapter 7 Organization, Teamwork, and Communication

Chapter 8 Managing Service and Manufacturing Operations

Part 4 Creating the Human Resource Advantage

Chapter 9 Motivating the Workforce

Chapter 10 Managing Human Resources

Part 5 Marketing: Developing Relationships

Chapter 11 Customer Driven Marketing

Chapter 12 Dimensions of Marketing Strategy

Chapter 13 Digital Marketing and Social Networking

Part 6 Financing the Enterprise

Chapter 14 Money and the Financial System

Chapter 15 Accounting and Financial Statements

Chapter 16 Financial Management and Securities Markets

Appendices

Appendix A

Law Appendix

Personal Finance Appendix

Managing Information Appendix

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2010
• ISBN 10: 0073511757
• ISBN 13: 9780073511757
• Rilegatura: Copertina flessibile
• Numero di pagine: 601