Technology Ventures: From Idea to Enterprise - Rilegato

Dorf, Richard; Byers, Thomas; Nelson, Andrew

Rilegato

ISBN 10: 0073523429 ISBN 13: 9780073523422

Casa editrice: McGraw-Hill Education, 2014

Riassunto

For business, engineering, science, and professional students who demand a comprehensive guide to high-growth entrepreneurship, Technology Ventures is the leading resource for analyzing opportunities and building new enterprises. Drawing on the latest academic research and practitioner insights, Technology Ventures integrates clear theoretical frameworks with action-oriented examples and exercises. Its broad perspective on "technology," including clean tech, information technology, and the life sciences - ensures wide-ranging appeal to anyone with an interest in high-potential ventures. Entrepreneurship is playing a vital role in finding solutions to the huge challenges facing civilization, including health, communications, security, infrastructure, education, energy and the environment. Coverage on customer engagement, the customer development process, and the latest insights on business model design, have been expanded. Special attention has been paid to university technology commercialization, open source innovation, and opportunities in mobile, digital health, 3D printing, and energy tech. The organization of key topics such as: intellectual property, the new venture organizations, and marketing and sales, has been enhanced. Also available with this edition are additional web-based resources, including syllabi and presentations, additional cases and business plans, and hundreds of videos of entrepreneurs and leaders.

Su questo libro

L'autore:

Tom Byers is Professor of Management Science and Engineering at Stanford University and founder of the Stanford Technology Ventures Program, which is dedicated to accelerating high-technology entrepreneurship education and creating scholarly research on technology-based firms. After receiving his Ph.D. from UC Berkeley, Tom spent over a decade in leadership positions in technology companies including Symantec Corporation. His teaching awards include Stanford's highest honor in 2005 and three national awards for entrepreneurship educators.

Contenuti:

Part I: Venture Opportunity and Strategy

Chapter 1: The Role and Promise of Entrepreneurship

Chapter 2: Opportunities

Chapter 3: Vision and the Business Model

Chapter 4: Comptetive Strategy

Chapter 5: Innovation Strategies

Part II: Concept Development and Venture Formation

Chapter 6: The Business Story and Plan

Chapter 7: Risk and Return

Chapter 8: Creativity and Product/Service Developement

Chapter 9: Marketing and Sales

Chapter 10: Types of Ventures

Part III: Organizations, Operations, and Intellectual Property

Chapter 11: Intellectual Property

Chapter 12: The New Enterprise Organization

Chapter 13: Acquiring and Organizing Resources

Chapter 14: Management of Operations

Chapter 15: Acquisitions and Global Expansion

Part IV: Financing and Leading the Enterprise

Chapter 16: Profit and Harvest

Chapter 17: The Financial Plan

Chapter 18: Sources of Capital

Chapter 19: Deal Presentations and Negotiations

Chapter 20: Leading Ventures to Success

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2014
• ISBN 10: 0073523429
• ISBN 13: 9780073523422
• Rilegatura: Copertina rigida
• Numero edizione: 4
• Numero di pagine: 601