Business and Administrative Communication - Rilegato

Locker; Kienzler, Donna S.

Rilegato

ISBN 10: 0073525030 ISBN 13: 9780073525037

Casa editrice: McGraw-Hill Higher Education, 2007

Riassunto

This Eighth Edition of Business and Administrative Communication by Donna Kienzler and Kitty Locker is a true leader in the business communications field. Beyond covering the broad scope of topics in both oral and written business communication, Locker’s text uses a student-friendly writing style and strong design element to hold student attention. Real-world examples and real business applications underscore the relevance and importance of the material presented in the classroom and to the students’ careers.

Kitty Locker’s text also conveys the best possible advice to students through its research base; the author’s reputation as a contributor to this field of study lends an even greater element of teachability and relevance to this market-leading title. Locker continues to lead the pack with innovative technology offerings – InSites, Grademax, Manager's Hotseat for Business Communication – round out the learning experience with Business and Administrative Communication.

Su questo libro

L'autore:

Kitty O. Locker is currently an associate professor of English at The Ohio State University. She has also taught at Texas A&M University and the University of Illinois. She is very well known for her research background and her research in progress includes work on collaborative writing in the classroom and the workplace. She has served as the Interim Editor of the Bulletin of the Association of Business Communication and in 1994-5 as President of the Association for Business Communication.

Contenuti:

Part One: The Building Blocks of Effective Messages
1 Business Communication, Management, and Success
2 Adapting Your Message to Your Audience
3 Building Goodwill
4 Making Your Writing Easy to Read
5 Planning, Composing, and Revising
6 Designing Documents, Data Displays, and Visuals

Part Two: Job Hunting
7 Resumes
8 Job Application Letters
9 Job Interviews, Follow-Up Messages, Job Offers, and First Jobs

Part Three: Basic Business Messages
10 Informative and Positive Messages
11 Negative Messages
12 Persuasive and Sales Messages

Part Four: Interpersonal Communication
13 Communicating across Cultures
14 Working and Writing in Groups

Part Five: Reports
15 Planning, Proposing, and Researching Reports
16 Analyzing Information and Writing Reports
17 Making Oral Presentations

Appendices
A Formats for Letters, Memos, and E-Mail Messages
B Writing Correctly
C Video Cases to Accompany Manager’s Hot Seat

Su questa edizione

• Editore: McGraw-Hill Higher Education
• Data di pubblicazione: 2007
• ISBN 10: 0073525030
• ISBN 13: 9780073525037
• Rilegatura: Copertina rigida
• Numero di pagine: 736