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Crawford, New Product Management 9/eBrief Table of Contents
Part One: Overview and Opportunity Identification/Selection
Chapter 1: The Menu
Chapter 2: The New Products Process
Chapter 3: Opportunity Identification and Selection: Strategic Planning for New Products
Part Two: Concept Generation
Chapter 4: Preparation and Alternatives
Chapter 5: Problem-Based Ideation: Finding and Solving Customers’ Problems
Chapter 6: Analytical Attribute Approaches: Introduction and Perceptual Mapping
Chapter 7: Analytical Attribute Approaches: Trade-Off Analysis and Qualitative Techniques
Part Three: Concept/Project Evaluation
Chapter 8: The Concept Evaluation System
Chapter 9: Concept Testing
Chapter 10: The Full Screen
Chapter 11: Sales Forecasting and Financial Analysis
Chapter 12: Product Protocol
Part Four: Development
Chapter 13: Design
Chapter 14: Development Team Management
Chapter 15: Product Use Testing
Part Five: Launch
Chapter 16: Strategic Launch Planning
Chapter 17: Implementation of the Strategic Plan
Chapter 18: Market Testing
Chapter 19: Launch Management
Chapter 20: Public Policy Issues
Bibliography
Appendixes
A: Sources and Ideas Already Generated
B: Other Techniques of Concept Generation
C: Small’s Ideation Stimulator Checklist
D: The Marketing Plan
E: Guidelines for Evaluating a New Products Program
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