Retailing Management - Rilegato

Levy, Michael; Weitz, Barton A

Rilegato

ISBN 10: 0073530026 ISBN 13: 9780073530024

Casa editrice: McGraw-Hill Education, 2011

Riassunto

Retailing is a high-tech, global, growth industry that plays a vital economic role in society. The authors’ objective in preparing the eighth edition is to stimulate student interest in retailing courses and careers by capturing the exciting, challenging, and rewarding opportunities facing both retailers and firms that sell their products and services to retailers, such as IBM and Proctor & Gamble. The textbook focuses on the strategic issues facing the retail industry and provides a current, informative, “good read” for students.

The Eighth Edition maintains the basic philosophy of previous editions while focusing on key strategic issues with an emphasis on financial considerations and implementation through merchandise and store management. These strategic and tactical issues are examined for a broad spectrum of retailers, both large and small, domestic and international, selling merchandise and services.

Su questo libro

L'autore:

Michael Levy, PhD, is the Charles Clarke Reynolds Professor of Marketing and Director of the Retail Supply Chain Institute at Babson College. He received his PhD in business administration from The Ohio State University and his undergraduate and MS degrees in business administration from the University of Colorado at Boulder. He taught at Southern Methodist University before joining the faculty as professor and chair of the marketing department at the University of Miami. Professor Levy has developed a strong stream of research in retailing, business logistics, financial retailing strategy, pricing, and sales management. He has published over 50 articles in leading marketing and logistics journals, including the Journal of Retailing, Journal of Marketing, Journal of the Academy of Marketing Science, and Journal of Marketing Research. He currently serves on the editorial review board of the Journal of Retailing, Journal of the Academy of Marketing Science, International Journal of Logistics Management, International Journal of Logistics and Materials Management, ECR Journal, and European Business Review. He is coauthor of Retailing Management, 6e (2007), the best-selling college-level retailing text in the world. Professor Levy was co-editor of Journal of Retailing from 2001–2007. Professor Levy has worked in retailing and related disciplines throughout his professional life. Prior to his academic career, he worked for several retailers and a housewares distributor in Colorado. He has performed research projects with many retailers and retail technology firms, including Accenture, Federated Department Stores, Khimetrics, Mervyn’s, Neiman Marcus, ProfitLogic (Oracle), Zale Corporation, and numerous law firms. He co-chaired the 1993 Academy of Marketing Science conference and the 2006 Summer AMA conference.

Contenuti:

SECTION I – THE WORLD OF RETAILING

1.Introduction to the World of Retailing

2.Types of Retailers

3.Multichannel Retailing

4.Customer Buying Behavior

SECTION II – RETAILING STRATEGY

5.Retail Market Strategy

6.Financial Strategy

7.Retail Locations

8.Retail Site Location

9.Human Resource Management

10.Information Systems and Supply Chain Management

11.Customer Relationship Management

SECTION III – MERCHANDISE MANAGEMENT

12.Managing the Merchandise Planning Process

13.Buying Merchandise

14.Retail Pricing

15.Retail Communication Mix

SECTION IV – STORE MANAGEMENT

16.Managing the Store

17.Store Layout, Design, and Visual Merchandising

18.Customer Service

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2011
• ISBN 10: 0073530026
• ISBN 13: 9780073530024
• Rilegatura: Copertina rigida
• Numero di pagine: 704