The Charisma Effect - Brossura

Guilfoyle, Desmond

Brossura

ISBN 10: 007471144X ISBN 13: 9780074711446

Casa editrice: McGraw-Hill Education / Australia, 2002

Riassunto

Bob Hawke did it, Winston Churchill did it to the limit, Maggie Tabberer does it, Michael Jordan does it and manages it with supreme elegance, Tiger Woods is now acquiring it, and it comes out of Oprah Winfrey's pores. Jana Wendt still does it, Ray Martin could do it if he expresses a tad more emotion, and Richard Branson does it on a good day. 'It' is known as charisma and the effect can be profound. In "The Charisma Effect", Des Guilfoyle guides the reader through techniques and models that have been shown to be key ingredients in winning the hearts and minds of individuals and groups. These techniques can change the way people respond to speakers, dramatically improve the retention of information and are applicable across a broad range of communication contexts-from one-to-one, to mass audiences. In easy-to-understand language (and drawing on the reader's own imagination and experiences), "The Charisma Effect" demystifies the concepts of form, content structure, modes of delivery and self-design and presents them as a set of learnable behaviours.

Su questo libro

L'autore:

Desmond Guilfoyle has over twenty-eight years experience as a current affairs presenter for the ABC, NZBC and the BBC. He was a front-line presenter of popular morning current affairs programs on ABC radio for more than a decade and is currently the ABC's National Training and Development Advisor, Radio.

He has lectured in mass communications and media skills in Vietnam, Singapore, South Africa, the US, NZ and across Australia. He has a background in social psychology, adult education, electronic journalism and neuro-linguistics and has spent more than two decades researching and modelling excellence in human performance.

Contenuti:

Acknowledgments

What is the Charisma Effect?

PART 1 WHO SAYS IT:self-design and preparation
Chapter 1 Managing impressions
Chapter 2 Giving expression to emotions
Chapter 3 Finding your best voice
Chapter 4 Identity engineering: building a sustainable public image
Chapter 5 How personal vision drives charismatic communication

PART 2 HOW IT'S SAID:Content design and structure
Chapter 6 Start with a purpose
Chapter 7 Making your message fully available to your audience
Chapter 8 Making listening easy
Chapter 9 Choosing words wisely
Chapter 10 Words that win hearts
Chapter 10 Words that win hearts
Chapter 11 Triggering the 'yes' response

PART 3 WHO HEARS IT:The characteristics of the audience
Chapter 12 Sharing your audience's space
Chapter 13 The lost art of listening
Chapter 14 Motivational filters: how people act on what is said
Chapter 15 The process of anchoring
Chapter 16 Conquering stage fright

A final word

Index

Su questa edizione

• Editore: McGraw-Hill Education / Australia
• Data di pubblicazione: 2002
• ISBN 10: 007471144X
• ISBN 13: 9780074711446
• Rilegatura: Copertina flessibile
• Numero di pagine: 386