Strategic Marketing Management Case Book - Brossura

Ashill, Nicholas

Brossura

ISBN 10: 0074711555 ISBN 13: 9780074711552

Casa editrice: McGraw-Hill Education / Australia, 2002

Riassunto

Written to suit both undergraduate and postgraduate students, the Strategic Marketing Management Casebook details eleven New Zealand cases that have been carefully selected to illustrate a variety of marketing problems and situations. It is intended to be an ideal complement to a major textbook on marketing or marketing management.

The case selection is contemporary and refreshing and chosen to characterise a diverse range of products and services of interest to students. Throughout each case marketing management concepts are presented from a decision-making perspective so that students will appreciate their relevance to marketing decisions.

Diagnostic questions at the end of each case guide students through the process of analysing demand and establishing targets for marketing strategies and programs.

Su questo libro

Contenuti:

Case 1The body piercing market in Wellington City

Case 2The New Zealand contraception market

Case 3The New Zealand energy drink market

Case 4Lower Hutt pool hall

Case 5The New Zealand market for non-disposable razor systems

Case 6The lawn mowing market in the southern suburbs, Wellington

Case 7Local commuter transportation into and out of the Wellington CBD

Case 8The premium disposable nappy market in New Zealand

Case 9Maternity services in the Hutt Valley region

Case 10The limited time entertainment market within Wellington City

Case 11The New Zealand snowboarding market

Su questa edizione

• Editore: McGraw-Hill Education / Australia
• Data di pubblicazione: 2002
• ISBN 10: 0074711555
• ISBN 13: 9780074711552
• Rilegatura: Copertina flessibile
• Numero di pagine: 128