E-Business: Value Creation for Management - Brossura

Samson, Danny

Brossura

ISBN 10: 0074711695 ISBN 13: 9780074711699

Casa editrice: McGraw-Hill Education / Australia, 2003

Riassunto

"E-Business: Value Creation for Management" is a simple and powerful introduction to the field of e-commerce and the integral role it plays in business planning, strategy, and performance enhancement. Rich with practical insights into the structures and strategies of e-enabled companies, and written within a sound conceptual framework, the book consolidates the experiences and learning of real organizations employing e-business models. Focused on how to best think about, plan for and enact e-strategies that will maximize productivity and profitability, the book is 50 per cent text-based and 50 per cent case driven, making it especially relevant for students needing to understand e-technologies within the context of business.

Su questo libro

L'autore:

Danny Samson is a Professor and Head of the Department of Management at the University of Melbourne, where he also holds adjunct professorial appointments at Melbourne University Private and the Melbourne Institute of Applied Economic and Social Research. His previous appointments have been at the Melbourne Business School, University of Illinois and AGSM (UNSW), and prior to that in the private sector at ICI. His previous books have included Management, Managerial Decision Analysis, Manufacturing and Operations Strategy, Management for Engineers, Technology Management and Patterns of Excellence. Professor Samson has worked with the Federal and state governments on various inquiries and on policy development, including being part of the Karpin Taskforce on Leadership and Management. During a 25 year academic career he has published over 60 academic research articles and dozens of case studies and practitioner papers. He has presented dozens of executive education programs and strategy development workshops in the private and public sectors.His research interests focus on the strategies and drivers of competitiveness of ororganisationsparticularly through their operation's effectiveness and technology strategies. He has contributed to many fields of knowledge, including risk and decision analysis, manufacturing and operations strategy, technology, quality and innovation management.

Contenuti:

Part One: Chapters

Chapter 1: Introduction to E-Business

Chapter 2: E-Business and Organisational Strategy

Chapter 3: E-Business Strategy, Practices and Impact

Chapter 4: Managing E-Business Innovations

Chapter 5: Economics of E-Business and the Internet

Chapter 6: Electronic Marketing

Chapter 7: E-Leadership and Human Resources Management

Chapter 8: Technical Aspects of E-Business

Chapter 9: Electronic Exchanges, Procurement and Trading

Part Two: Case Studies

Case 1 BHP-Billton Steel Division: B2B E-Commerce Strategy and Implementation

Case 2 Danier Leather: Growing Through the Web

Case 3 Digiland Mall.com

Case 4 E-Commerce at Corporate Express

Case 5 Mustafa Online: The Noble Path to a Shopping Paradise

Case 6 Mustafa Online: Unexpected Guests on the E-Journey

Case 7 Pan European Fish Auctions: Implementing a Virtual Marketplace

Case 8 PaperlinX (A): Protecting the White Space

Case 9 PaperlinX (B): Protecting the White Space

Case 10 The Transport Accident Commission

Case 11 Wishlist.com.au

Case 12 WMC: A Cobalt from the Blue

Su questa edizione

• Editore: McGraw-Hill Education / Australia
• Data di pubblicazione: 2003
• ISBN 10: 0074711695
• ISBN 13: 9780074711699
• Rilegatura: Copertina flessibile
• Numero di pagine: 392