With chapters by eight management thinkers and practitioners from around Australia, the subjectof innovation is approached from a variety of angles and perspectives. The theme underpinning all chapters however is the role of the manager in leading innovation and nurturing imagination and creativity.
One of the main premises of the book is that innovation is driven by people and their creativity, not research and development. It encompasses all aspects of managing innovation, from recognizing the need and desire to be innovative, using imagination to add value, developing systems that encourage and implement corporate creativity, through to future gazing and scenario building.
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Carolyn Barker is the series editor. She is the CEO of the Australian Institute of Management Queensland and Northern Territory, and initially conceived the project. She comes from a journalistic background and has been in this position for seven years.
Robyn Coy is associate editor.Contenuti:
Chapter 1 Innovation in the networked world: new corporate mindsets for the cyber age—Ian Lin
Chapter 2 Rewire your head: learning to navigate the future—Mike McAllum
Chapter 3 Nurturing imagination: fostering creativity in your organization—Stephen Giugni
Chapter 4 Generating innovative ideas: building a front-end ideas system—Ken Hudson
Chapter 5 Surviving in the corporate jungle: strategies for becoming an innovative organization—Ken MacKenzie
Chapter 6 Developing innovation: a practical approach for medium-sized businesses—Matthew Butlin and Roderick Carnegie
Chapter 7 Entrepreneurship: the link between invention, innovation and success—Evan Douglas
Chapter 8 Innovation from the ground up: street level marketing for entrepreneurs—Susan Dann and Stephen Dann
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Descrizione libro McGraw-Hill Professional, 2004. Paperback. Condizione libro: New. book. Codice libro della libreria 0074714538