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"Essentials of Marketing" is suitable for introductory courses in marketing at all levels - undergraduate, post experience, postgraduate and professional courses. Not only does this text cover the basic elements of the marketing mix, but it also includes discussion on wider issues such as the place of marketing in business and associated strategic matters. The substantial revision should further enhance the text's reputation with changes such as new material on consumer and organizational behaviour. There is increased coverage of portfolio analysis; the discussion of marketing research has been expanded; and the discussion on buyer behaviour has been updated. Other new features include a new chapter on logistics including coverage of JIT and lean manufacturing systems; and analysis of environmental issues. The case study section comprising real world extended case studies with model answers, has also been revised - two cases have been brought up-to-date and a third is included for the first time. Other pedagogical features include end-of-chapter summaries and questions. "Essentials of Marketing" is now accompanied by "Marketing Management" (published September 1992) by the same authors. Together these texts aim to provide essential coverage of the complete marketing syllabus from introductory to advanced levels.
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Essentials of Marketing: Text and Cases
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Hardcover. Condizione: Very Good. Essentials of Marketing: Text and Cases This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780077077280
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Essentials of Marketing: Text and Cases
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McGraw-Hill Publishing Co., 1993
ISBN 10: 0077077288
ISBN 13: 9780077077280
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Hardcover. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780077077280
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Essentials of Marketing: Text and Cases
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ISBN 10: 0077077288
ISBN 13: 9780077077280
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Essentials of Marketing: Text and Cases
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ISBN 10: 0077077288
ISBN 13: 9780077077280
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Hardcover. Condizione: Très bon. Ancien livre de bibliothèque. Petite(s) trace(s) de pliure sur la couverture. Edition 1993. Ammareal reverse jusqu'à 15% du prix net de cet article à des organisations caritatives. ENGLISH DESCRIPTION Book Condition: Used, Very good. Former library book. Slightly creased cover. Edition 1993. Ammareal gives back up to 15% of this item's net price to charity organizations. Codice articolo E-206-194
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Essentials of Marketing: Text and Cases
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ISBN 13: 9780077077280
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Essentials of Marketing : Text and Cases
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ISBN 13: 9780077077280
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Essentials of Marketing : Text and Cases
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ISBN 10: 0077077288
ISBN 13: 9780077077280
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Essentials of Marketing : Text and Cases
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ISBN 10: 0077077288
ISBN 13: 9780077077280
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