Principles and Practice of Marketing - Brossura

Jobber, David

Brossura

ISBN 10: 007710708X ISBN 13: 9780077107086

Casa editrice: McGraw-Hill Education / Europe, Middle East & Africa, 2003

Riassunto

Principles and Practice of Marketing 4th edition is the essential text for all marketing students. With its established authority and reputation, the new edition of this flagship textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.The fourth edition leads the field of marketing textbooks with new coverage on emerging topics led by contemporary practice and informed by recent research. This thorough revision also offers lecturers and students a range of exciting new cases, vignettes and adverts, a variety of new Internet Exercises, Ethical Dilemas and Chapter Reviews and a complete package of extra resources online.

Su questo libro

L'autore:

David Jobber is Professor of Marketing at the University of Bradford, School of Management. His research interests include the use of mail surveys in marketing research, selling and sales management. In 2008 he received the Academy of Marketings Life Achievement award for distinguished and extraordinary services to marketing.

Su questa edizione

• Editore: McGraw-Hill Education / Europe, Middle East & Africa
• Data di pubblicazione: 2003
• ISBN 10: 007710708X
• ISBN 13: 9780077107086
• Rilegatura: Copertina flessibile
• Numero edizione: 4
• Numero di pagine: 976