Articoli correlati a Business Research Methods: second European edition
Business Research Methods second edition presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
L'autore:
Boris Blumberg is Assistant Professor in the Department of Organization and Strategy at the University of Maastricht.
Contenuti:
Part I Essentials of Research
Chapter 1 The nature of business and management research
Chapter 2 Research process and proposal
Chapter 3 Literature review
Chapter 4 Research Ethics
Part II Research Approaches
Chapter 5 Quantitative and qualitative research
Chapter 6 Sampling strategies: from one case to the whole population
Chapter 7 Survey Research
Chapter 8 Secondary data, archival sources and content analysis
Chapter 9 Observational, action and ethnographic research
Chapter 10 Case Studies and Qualitative Interviews (NEW!)
Chapter 11 Experiments
Part III Research Instruments
Chapter 12 Measurements and scales
Chapter 13 Field work: questionnaire and responses
Chapter 14 Writing and presenting research outcomes
Part IV Statistical background (on CD-ROM)
Chapter 15 Data preparation and description
Chapter 16 Exploring, displaying and examining data
Chapter 17 Hypothesis testing
Chapter 18 Measure of association
Chapter 19 Multivariate analysis: an overview
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
- EditoreMcGraw-Hill Higher Education
- Data di pubblicazione2008
- ISBN 10 007711745X
- ISBN 13 9780077117450
- RilegaturaCopertina flessibile
- Numero di pagine770
- Valutazione libreria
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Business Research Methods: second European edition
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McGraw-Hill Higher Education
(2008)
ISBN 10: 007711745X
ISBN 13: 9780077117450
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Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR002273783
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Descrizione libro Paperback. Condizione: Very Good. Business Research Methods: second European edition This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 7719-9780077117450
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Descrizione libro Paperback. Condizione: Very Good. This book is in very good condition and will be shipped within 24 hours of ordering. The cover may have some limited signs of wear but the pages are clean, intact and the spine remains undamaged. This book has clearly been well maintained and looked after thus far. Money back guarantee if you are not satisfied. See all our books here, order more than 1 book and get discounted shipping. Codice articolo 6545-9780077117450
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Business Research Methods
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Descrizione libro Condizione: Good. Your purchase helps support Sri Lankan Children's Charity 'The Rainbow Centre'. Ex-library, so some stamps and wear, but in good overall condition. May contain underlining and/or highlighting. Our donations to The Rainbow Centre have helped provide an education and a safe haven to hundreds of children who live in appalling conditions. Codice articolo Z1-T-039-00422
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Descrizione libro Condizione: Poor. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In poor condition, suitable as a reading copy. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1300grams, ISBN:9780077117450. Codice articolo 8494590
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