Business Research Methods: second European edition

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9780077117450: Business Research Methods: second European edition

Business Research Methods second edition presents a balanced and comprehensive account of business research that is engaging, rigorous and up-to-date. The text explores all the topics involved in the research process, both theoretical and practical, in an accessible manner. This edition also boasts a number of new features and examples to thoroughly explain and illustrate the concepts, processes and practices of good business research.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Boris Blumberg is Assistant Professor in the Department of Organization and Strategy at the University of Maastricht.


Part I Essentials of Research

Chapter 1 The nature of business and management research
Chapter 2 Research process and proposal
Chapter 3 Literature review
Chapter 4 Research Ethics

Part II Research Approaches

Chapter 5 Quantitative and qualitative research
Chapter 6 Sampling strategies: from one case to the whole population
Chapter 7 Survey Research
Chapter 8 Secondary data, archival sources and content analysis
Chapter 9 Observational, action and ethnographic research
Chapter 10 Case Studies and Qualitative Interviews (NEW!)
Chapter 11 Experiments

Part III Research Instruments

Chapter 12 Measurements and scales
Chapter 13 Field work: questionnaire and responses
Chapter 14 Writing and presenting research outcomes

Part IV Statistical background (on CD-ROM)

Chapter 15 Data preparation and description
Chapter 16 Exploring, displaying and examining data
Chapter 17 Hypothesis testing
Chapter 18 Measure of association
Chapter 19 Multivariate analysis: an overview

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Blumberg, Boris; Cooper, Donald R; Schindler, Pamela S.
Editore: McGraw-Hill Higher Education (2008)
ISBN 10: 007711745X ISBN 13: 9780077117450
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Descrizione libro McGraw-Hill Higher Education, 2008. Paperback. Condizione libro: New. book. Codice libro della libreria 007711745X

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