Plus, reflecting the continuing evolution of the business environment, this book includes new and up to date coverage of:
Business ethics
Cultural identity
The emerging economic power of China and India
Data privacy
Climate change
Key Features:
Cases:
Each chapter contains mini case vignettes that use real life examples to illustrate business environment issues. In additions you’ll find a full case study at the end of each chapter, as well as five extended cases studies at the back of the book. Companies featured include: Thomas Cook, Ford and 3.
User Friendly:
In addition to its reader friendly writing style, this book boasts a full range of learning tools. Each chapter includes: Learning Objectives, Thinking around the Subject boxes, Case Studies. Review Questions, Activities and Further Reading.
An Online Learning Centre accompanies The Business Environment by Adrian Palmer and Bob Hartley.
As well as Lecturer’s Resources this site includes the following resources for students:
Multiple choice self-test questions
Web Links
Glossary
Visit the Online Learning Centre at www.mcgraw-hill.co.uk/textbooks/palmer
Free access to these valuable learning resources with this book!
Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.
Adrian Palmer is Professor of Marketing at the University of Wales, Swansea.
Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK.
Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.
Spese di spedizione:
EUR 5,61
Da: Regno Unito a: U.S.A.
Descrizione libro Paperback. Condizione: Very Good. The book has been read, but is in excellent condition. Pages are intact and not marred by notes or highlighting. The spine remains undamaged. Codice articolo GOR003194255
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Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780077119720. Codice articolo 9455825
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780077119720. Codice articolo 9455823
Descrizione libro Condizione: Good. This is an ex-library book and may have the usual library/used-book markings inside.This book has soft covers. In good all round condition. Please note the Image in this listing is a stock photo and may not match the covers of the actual item,1350grams, ISBN:9780077119720. Codice articolo 9455826