Principles and Practice of Marketing with Redemption card

Valutazione media 4,14
( su 186 valutazioni fornite da Goodreads )
 
9780077122270: Principles and Practice of Marketing with Redemption card
Vedi tutte le copie di questo ISBN:
 
 

Principles & Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level.

The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research.

Free Vital Source Digital Textbook included in this package

Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding.

And that’s not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

L'autore:

David Jobber is Professor of Marketing at the University of Bradford Business School.

Contenuti:

Part 1: Fundamentals of Modern Marketing Thought
1. Marketing in the modern organization
2. Marketing planning: an overview of marketing
Part 2: Marketing Analysis
3. The marketing environment
4. Understanding consumer behaviour
5. Understanding organizational buying behaviour
6. Understanding marketing ethics and corporate social responsibility
7. Marketing research
8. Market segmentation and positioning

Part 3: Marketing Mix Decisions
Product
9. Managing products: brand and corporate identity management
10. Managing products: product life cycle, portfolio planning and product growth strategies
11. Developing new products
Price
12. Pricing
Promotion
13. Advertising
14. Personal selling and sales management
15. Direct marketing
16. Other promotional mix methods
Place
17. Distribution
Spanning the marketing mix
18 Digital marketing

Part 4: Competition and marketing
19. Analysing competitors and creating a competitive advantage
20. Competitive marketing strategy

Part 5: Marketing Implementation and Application
21. Managing marketing implementation, organization and control
22. Services marketing
23. International marketing

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

Altre edizioni note dello stesso titolo

9781121852884: Principles and Practice of Marketing

Edizione in evidenza

ISBN 10:  1121852882 ISBN 13:  9781121852884
Casa editrice: McGraw-Hill, 2013
Brossura

9780077114152: Principles and Practice of Marketing

McGraw..., 2006
Brossura

9780077107086: Principles and Practice of Marketing

McGraw..., 2003
Brossura

9780077079352: Principles and Practice of Marketing

McGraw..., 1995
Brossura

9780077096137: Principles and Practices of Marketing

McGraw..., 2001
Brossura

I migliori risultati di ricerca su AbeBooks

1.

David Jobber
Editore: McGraw-Hill Higher Education (2006)
ISBN 10: 0077122275 ISBN 13: 9780077122270
Nuovo Paperback Quantità: 2
Da
AwesomeBooks
(Wallingford, Regno Unito)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Higher Education, 2006. Paperback. Condizione: New. Principles and Practice of Marketing with Redemption card Brand new item sourced directly from publisher. Packed securely in tight packaging to ensure no damage. Shipped from warehouse on same/next day basis. Codice articolo 1111-9780077122270

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 14,69
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,23
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

2.

David Jobber
Editore: McGraw-Hill Higher Education
ISBN 10: 0077122275 ISBN 13: 9780077122270
Nuovo Paperback Quantità: 1
Da
Revaluation Books
(Exeter, Regno Unito)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Higher Education. Paperback. Condizione: Brand New. 5th edition. 1022 pages. 10.31x7.72x1.73 inches. In Stock. Codice articolo zk0077122275

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 15,32
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 8,37
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

3.

Jobber, David
Editore: McGraw Hill Higher Education (2006)
ISBN 10: 0077122275 ISBN 13: 9780077122270
Nuovo Paperback Quantità: 1
Da
Ergodebooks
(RICHMOND, TX, U.S.A.)
Valutazione libreria
[?]

Descrizione libro McGraw Hill Higher Education, 2006. Paperback. Condizione: New. Codice articolo DADAX0077122275

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 57,88
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,39
In U.S.A.
Destinazione, tempi e costi

4.

David Jobber
Editore: McGraw-Hill Education - Europe, United States (2006)
ISBN 10: 0077122275 ISBN 13: 9780077122270
Nuovo Quantità: 1
Da
Book Depository International
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education - Europe, United States, 2006. Mixed media product. Condizione: New. 5th Revised edition. Language: English . Brand New Book. Principles Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research. Free Vital Source Digital Textbook included in this package Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding. And that s not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative. Codice articolo LIB9780077122270

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 72,66
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

David Jobber
Editore: McGraw Hill Higher Education (2006)
ISBN 10: 0077122275 ISBN 13: 9780077122270
Nuovo Brossura Quantità: 1
Da
Irish Booksellers
(Portland, ME, U.S.A.)
Valutazione libreria
[?]

Descrizione libro McGraw Hill Higher Education, 2006. Condizione: New. book. Codice articolo M0077122275

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 72,41
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,78
In U.S.A.
Destinazione, tempi e costi

6.

David Jobber
Editore: McGraw-Hill Education - Europe, United States (2006)
ISBN 10: 0077122275 ISBN 13: 9780077122270
Nuovo Quantità: 1
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education - Europe, United States, 2006. Mixed media product. Condizione: New. 5th Revised edition. Language: English . Brand New Book. Principles Practice of Marketing, 5th edition is the ultimate learning resource for all marketing students, demonstrating the essential marketing principles in an accessible and relevant manner. With its established authority and reputation, the new edition of this best-selling textbook maintains its position as the discerning choice for introductory marketing modules at undergraduate or MBA level. The fifth edition continues to lead the marketing field with new coverage on emerging topics led by contemporary practice and informed by recent research. Free Vital Source Digital Textbook included in this package Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding. And that s not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative. Codice articolo LIB9780077122270

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 75,79
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

7.

David Jobber (author)
Editore: McGraw-Hill Education 2006-12-01, London (2006)
ISBN 10: 0077122275 ISBN 13: 9780077122270
Nuovo paperback Quantità: 1
Da
Blackwell's
(Oxford, OX, Regno Unito)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education 2006-12-01, London, 2006. paperback. Condizione: New. Codice articolo 9780077122270

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 69,51
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 8,37
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

8.

David Jobber
Editore: Mcgraw-Hill Education Ltd Dez 2006 (2006)
ISBN 10: 0077122275 ISBN 13: 9780077122270
Nuovo Taschenbuch Quantità: 1
Valutazione libreria
[?]

Descrizione libro Mcgraw-Hill Education Ltd Dez 2006, 2006. Taschenbuch. Condizione: Neu. Neuware - The essential text for all marketing students. With its established authority and reputation, this new edition is the ideal text for marketing modules at undergraduate, MA or MBA level. 1022 pp. Englisch. Codice articolo 9780077122270

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 68,43
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 12,00
Da: Germania a: U.S.A.
Destinazione, tempi e costi

9.

David Jobber
Editore: Mcgraw-Hill Education Ltd Dez 2006 (2006)
ISBN 10: 0077122275 ISBN 13: 9780077122270
Nuovo Taschenbuch Quantità: 1
Da
BuchWeltWeit Inh. Ludwig Meier e.K.
(Bergisch Gladbach, Germania)
Valutazione libreria
[?]

Descrizione libro Mcgraw-Hill Education Ltd Dez 2006, 2006. Taschenbuch. Condizione: Neu. Neuware - The essential text for all marketing students. With its established authority and reputation, this new edition is the ideal text for marketing modules at undergraduate, MA or MBA level. 1022 pp. Englisch. Codice articolo 9780077122270

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 68,43
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 17,13
Da: Germania a: U.S.A.
Destinazione, tempi e costi

10.

David Jobber
Editore: Mcgraw-Hill Education Ltd Dez 2006 (2006)
ISBN 10: 0077122275 ISBN 13: 9780077122270
Nuovo Taschenbuch Quantità: 1
Da
Rheinberg-Buch
(Bergisch Gladbach, Germania)
Valutazione libreria
[?]

Descrizione libro Mcgraw-Hill Education Ltd Dez 2006, 2006. Taschenbuch. Condizione: Neu. Neuware - The essential text for all marketing students. With its established authority and reputation, this new edition is the ideal text for marketing modules at undergraduate, MA or MBA level. 1022 pp. Englisch. Codice articolo 9780077122270

Informazioni sul venditore | Contattare il venditore

Compra nuovo
EUR 68,43
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 17,13
Da: Germania a: U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro