Principles of Economics with Redemption card - Brossura

Mcdowell, Moore; Thom, Rodney; Frank, Robert; Bernanke, Ben

Brossura

ISBN 10: 0077122291 ISBN 13: 9780077122294

Casa editrice: McGraw-Hill Education / Europe, Middle East & Africa, 2006

Riassunto

Principles of Economics, European Edition, develops the well regarded US textbook by Frank and Bernanke to reflect the issues and context of economics in Europe. The book presents concepts intuitively using examples drawn from familiar contexts. It relies throughout on a well articulated shortlist of 12 core principles which are reinforced by real-world examples. Review questions, exercises and problems encourage students to apply these principles in a variety of contexts.

The text encourages students to become “economic naturalists”, people who employ basic economic principles to understand and explain what they observe in the world around them. The “economic naturalist” approach helps students develop concepts and illustrates their applications in a real world setting.

Features of this edition:

Including an extended chapter on oligopoly theory within the microeconomics section Core Principles emphasised throughout the text to reinforce key ideas An Active Learning Approach, with exercises, review questions and problems in every chapter, encourage students to apply their knowledge as they work through the topics

Free Vital Source Digital Textbook included in this package

Utilising the Vital Source platform, McGraw-Hill/Open University Press are making a number of key titles available in a digital format. Using this platform, students are able to truly personalise their book. The student can highlight important sections of the book during the course or in preparation for an exam. Students can also make notes and attach them directly to the book content, they also have the option to share notes with classmates to further improve their understanding.

And that’s not all. Instructors will also have access to the digital version which allows them to add their own notes to the book for students to view. Instructors can also set questions for their students at specific points in the book to encourage class discussion or as tutorial assignments. If you would like to know more about the books available in this digital format, or would like to see a demonstration, please contact your local representative.

Su questo libro

L'autore:

Moore McDowell and Rodney Thom are both based at University College Dublin, Ireland.

Contenuti:

PART 1: Introduction

1 Thinking Like an Economist
Appendix A: Working with Equations, Graphs and Tables
Appendix B: Elements of Calculus for use in Economics
2 Comparative Advantage: The Basis for Exchange
3 Supply and Demand: An Introduction

PART 2: Competition and the Invisible Hand

4 Elasticity
5 Demand: The Benefit Side of the Market
6 Perfectly Competitive Supply: The Cost Side of the Market
Appendix: Supply
7 Efficiency and Exchange
8 The Quest for Profit and the Invisible Hand

PART 3: Market Imperfections

9 Imperfect Competition and Consequences of Market Power
10 Thinking Strategically: Competition among the Few
11 Externalities and Property Rights: External Costs and Benefits
12 The Economics of Information

PART 4: Government in the Economy: Distribution, Regulation and the Provision of Public Goods

13 Labour Markets, Income Distribution, Wealth and Poverty
14 Government in the Market Economy: Regulation and Production of Public Goods and Other Services

PART 5: Trade and Integration

16 Trade, Factor Flows and Economic Integration: The Basic Economics of the European Union

PART 6: Macroeconomics: Issues and Data

17 Macroeconomics: The Bird’s-Eye View of the Economy 18 Measuring Economic Activity: GDP and Unemployment 19 Measuring the Price Level and Inflation

PART 7: The Economy in the Long Run

20 Economic Growth, Productivity, and Living Standards
21 Workers, Wages, and Unemployment in the Modern Economy
22 Saving and Capital Formation
23 Money, Prices, and the European Central Bank
24 Financial Markets and International Capital Flows

PART 8: The Economy in the Short Run

25 Short-Term Economic Fluctuations
Appendix: The Multiplier in the Basic Keynesian Model
26 Stabilising the Economy: The Role of Fiscal Policy
27 Stabilizing the Economy: The Role of Monetary Policy
Appendix: Monetary Policy in the Basic Keynesian Model
28 Inflation and Aggregate Supply
Appendix: The Algebra of Aggregate Demand and Aggregate Supply

PART 9: The International Economy

29 Exchange Rates and the Open Economy
30 Monetary Union: The Theory of Optimum Currency Areas

Su questa edizione

• Editore: McGraw-Hill Education / Europe, Middle East & Africa
• Data di pubblicazione: 2006
• ISBN 10: 0077122291
• ISBN 13: 9780077122294
• Rilegatura: Copertina flessibile