Strategy: Analysis and Practice: Analysis and Practice - Brossura

McGee, John; Wilson, David; Thomas Professor, Howard

Brossura

ISBN 10: 0077126912 ISBN 13: 9780077126919

Casa editrice: McGraw Hill / Europe, Middle East & Africa, 2010

Riassunto

The second edition of Strategy: Analysis and Practice provides up-to-date coverage of strategy with an incisive and analytical approach. The author team combines their extensive experience of teaching and consulting in strategy with cutting edge research to form a comprehensive text suitable for students studying strategic management, corporate strategy or business policy modules.

The book sets out to provide students with an understanding of the core concepts and economics of strategy, laying the foundations for analysing strategy on a variety of levels. With a revised structure and fewer, more concise chapters, the second edition concentrates more strategic implementation and decision making.

The theory is complemented by thorough pedagogy throughout and a range of excellent case examples and longer cases furnish students with the practical applications needed to fully appreciate the consequences of strategic decisions.

Su questo libro

L'autore:

David Wilson is Professor of Strategy and head of the Strategy Group at Warwick Business School. He is currently Chair of the scholarly association European Group for Organisation Studies. He is also a Fellow of the British Academy of Management. His research focuses on strategic decision making, risk, uncertainty, implementation and performance. His background is in Organisation Theory.

Contenuti:

1- Introduction to Strategy
2- Systems Model and Strategy Map

Part 1- Strategic Analysis
3- The Microeconomics of Strategy
4- The Macroeconomics of Strategy
5- Competitive Strategy: The Analysis of Strategic Position
6- Competitive Strategy: The Analysis of Strategic Capability
7- The Competitive Environment
8- Corporate Strategy: Adding Value in Multi-Business Firms
9- Global Strategies and International Advantage

Part 2- Strategic Implementation
10- Organisational Models and Approaches to Strategy
11- Risk, Uncertainty and Strategy
12- Strategic Decision Making: Process Analysis
13- Strategic Decision Making: Managing Strategic Change
14- Strategy as Knowledge: Innovation and Learning

Part 3- Strategic Performance
15- Strategy and Corporate Governance
16- Analyzing and Measuring Strategic Performance

Long Case Section

Su questa edizione

• Editore: McGraw Hill / Europe, Middle East & Africa
• Data di pubblicazione: 2010
• ISBN 10: 0077126912
• ISBN 13: 9780077126919
• Rilegatura: Copertina flessibile
• Numero edizione: 2
• Numero di pagine: 820