The Business Environment - Brossura

Palmer, Adrian; Hartley, Bob

Brossura

ISBN 10: 0077130014 ISBN 13: 9780077130015

Casa editrice: McGraw Hill / Europe, Middle East & Africa, 2011

Riassunto

The seventh edition of The Business Environment has been perfectly tailored to cover the core topics that will be studied on an introductory Business Environment module. This fully updated new edition provides comprehensive coverage of the varying factors that make up the business environment, with a particular focus on how these factors impact business organisations and the decisions organisations make.

Key Features:

Up-to-date coverage
The business environment continues to evolve, and this new edition takes on board recent issues including:

The after-effects of the ‘credit crunch’

The emerging economic power of China, India and Brazil

Data security and privacy

Business ethics

Cultural identity

Climate change

Real life examples
New opening vignettes introduce the main topic and show the business environment in real life. In addition, the book contains a wealth of shorter and longer case studies featuring companies such as Google, Amazon and Virgin Trains.

Pedagogy
Clearly written and user friendly, the book boasts a full range of learning tools which include: Learning Objectives, Thinking Around the Subject boxes, Review Questions, and Activities.

Su questo libro

L'autore:

Adrian Palmer is Professor of Marketing, University of Wales, Swansea and Affiliate Professor at ESC Rennes Business School, France.

Bob Hartley is Associate Dean, Northampton Business School, The University of Northampton, UK.

Contenuti:

Part 1: Contexts
1. What is the Business Environment?

Part 2: The Macroenvironment
2. The Political Environment
3. The Social and Demographic Environment
4. The Technological and Information Environment
5. The Ecological and Social Responsibilities of Organisations
6. The Legal Environment

Part 3: Firms
7. Types of Business Organization
8. Business Relationships and Networks
9. Managing and Financing Organizational Growth
10. People in Organizations

Part 4: Markets
11. The Principles of Market Forces
12. Distortions to Market Forces
13. The National Economic and Financial Environment
14. The Global Business Environment

Part 5: Bringing it Together: Environmental Analysis
15. The Dynamic Business Environment
16. Case Studies

Su questa edizione

• Editore: McGraw Hill / Europe, Middle East & Africa
• Data di pubblicazione: 2011
• ISBN 10: 0077130014
• ISBN 13: 9780077130015
• Rilegatura: Copertina flessibile
• Numero di pagine: 576