International Business: The Challenge of Global Competition, Global Edition: The Challenge of Global Competition - Brossura

Ball, Donald A.; Geringer Professor, Michael; Minor Chair Dept. Of Management Marketing And International Business, Michael S.; McNett Assoc. Prof Of Mgmt; Chair Bus Studies Dept, Jeanne M.

Brossura

ISBN 10: 0077140877 ISBN 13: 9780077140878

Casa editrice: McGraw Hill / Europe, Middle East & Africa, 2012

Riassunto

International Business: The Challenge of Global Competition, 13th Global Edition by Ball, Geringer, Minor and McNett continues to be the most current, objective and thorough treatment of International Business available for students. Enriched with maps, photos, and the most up-to-date world data, this text boasts the collective expertise of four authors with firsthand international business experience, specializing in international management, finance, law, global strategy, and marketing – a claim no other text can make. Only Ball, Geringer, Minor and McNett can offer a complete view of International Business as diverse as the backgrounds of business students.

Su questo libro

L'autore:

Consultant to multinational corporations, was a professor of marketing and international business for several years after leaving industry. He has a degree in mechanical engineering from Ohio State and a doctorate in business administration from the University of Florida. Ball has published articles in the Journal of International Business Studies and other publications. Before obtaining his doctorate, he spent 15 years in various marketing and production management positions in Mexico, South America, and Europe.

Product Description:

Book by Ball Donald A Geringer Michael Minor Michael S McN

Su questa edizione

• Editore: McGraw Hill / Europe, Middle East & Africa
• Data di pubblicazione: 2012
• ISBN 10: 0077140877
• ISBN 13: 9780077140878
• Rilegatura: Copertina flessibile
• Numero di pagine: 712