Principles of Services Marketing

 
9780077152345: Principles of Services Marketing

Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout toreflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis onemerging and global economies, it’s been restructured to give clearer focus on key issues of efficiency,accessibility and customer experience. This authoritative text develops an indispensable framework forunderstanding services, their effective marketing and how this drives value creation.

Key Features
•Opening vignettes introduce a chapter’s key themes with short examples that present topics in familiar, everyday scenarios students can relate to
•Longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding
•‘In Practice’ vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers
•‘Thinking Around the Subject’ boxes examine the operational challenges of putting theory in to practice
•‘Summary & links to other chapters’ reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject
•Expanded coverage of key topics such as service dominant logic, servicescapes and the use of social media explore the latest theory and practice
•Reflects the importance of marketing for public services and not-for-profit organizations
•Includes new chapters on service systems and the experiential aspects of service consumption.

Le informazioni nella sezione "Riassunto" possono far riferimento a edizioni diverse di questo titolo.

About the Author:

Adrian Palmer is Professor of Marketing at ESC Rennes,France, a Grand Ecole which has been listed in the Financials Times rankings of the World’s Top 50 schools for Masters in Management programmes.

Contenuti:

1. What is services marketing?
2. Services systems
3. Managing the customer experience
4. Making services accessible to consumers
5. Relationships, partnerships and networks
6. Understanding services buyer behavior
7. Innovation and new service development
8. Developing service brands
9. Service quality
10. Engaging employees in service delivery
11. The pricing of services
12. Yield management: matching capacity with demand
13. Managing communications
14. Globalized services marketing

Le informazioni nella sezione "Su questo libro" possono far riferimento a edizioni diverse di questo titolo.

I migliori risultati di ricerca su AbeBooks

1.

Palmer, Adrian
ISBN 10: 0077152344 ISBN 13: 9780077152345
Nuovi Quantità: 4
Da
GreatBookPrices
(Columbia, MD, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Codice libro della libreria 19114536-n

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 51,71
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 2,50
In U.S.A.
Destinazione, tempi e costi

2.

Palmer, Adrian
Editore: McGraw Hill (2014)
ISBN 10: 0077152344 ISBN 13: 9780077152345
Nuovi Paperback Quantità: 1
Da
Frontis Books
(Albourne, Regno Unito)
Valutazione libreria
[?]

Descrizione libro McGraw Hill, 2014. Paperback. Condizione libro: New. Seventh Revised Edition. A brand new book. Codice libro della libreria 4003238

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 45,68
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 11,90
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

3.

Palmer, Adrian
Editore: McGraw-Hill Higher Education 2014-01-01 (2014)
ISBN 10: 0077152344 ISBN 13: 9780077152345
Nuovi Paperback Quantità: 3
Da
Chiron Media
(Wallingford, Regno Unito)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Higher Education 2014-01-01, 2014. Paperback. Condizione libro: New. Codice libro della libreria NU-LBR-01257089

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 58,12
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,56
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

4.

Palmer, Adrian
Editore: McGraw-Hill Higher Education 2014-01-01 (2014)
ISBN 10: 0077152344 ISBN 13: 9780077152345
Nuovi Quantità: 5
Da
Chiron Media
(Wallingford, Regno Unito)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Higher Education 2014-01-01, 2014. Condizione libro: New. Brand new book, sourced directly from publisher. Dispatch time is 24-48 hours from our warehouse. Book will be sent in robust, secure packaging to ensure it reaches you securely. Codice libro della libreria NU-GRD-05160441

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 58,18
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 3,56
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

5.

Palmer, Adrian
Editore: McGraw-Hill Education - Europe 2014-01-01, London (2014)
ISBN 10: 0077152344 ISBN 13: 9780077152345
Nuovi paperback Quantità: 5
Da
Blackwell's
(Oxford, OX, Regno Unito)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education - Europe 2014-01-01, London, 2014. paperback. Condizione libro: New. Codice libro della libreria 9780077152345

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 56,39
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 5,36
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

6.

Palmer, Adrian
Editore: McGraw-Hill Education - Europe, United States (2014)
ISBN 10: 0077152344 ISBN 13: 9780077152345
Nuovi Paperback Quantità: 10
Da
The Book Depository
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education - Europe, United States, 2014. Paperback. Condizione libro: New. 7th Revised edition. 104 x 78 mm. Language: English . Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Codice libro della libreria AA39780077152345

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 61,84
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

7.

Palmer, Adrian
Editore: McGraw-Hill Education - Europe, United States (2014)
ISBN 10: 0077152344 ISBN 13: 9780077152345
Nuovi Paperback Quantità: 10
Da
The Book Depository US
(London, Regno Unito)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education - Europe, United States, 2014. Paperback. Condizione libro: New. 7th Revised edition. 104 x 78 mm. Language: English . Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Codice libro della libreria AA39780077152345

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 62,44
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

8.

Palmer, Adrian
Editore: McGraw-Hill Education (2014)
ISBN 10: 0077152344 ISBN 13: 9780077152345
Nuovi Quantità: 8
Da
Books2Anywhere
(Fairford, GLOS, Regno Unito)
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education, 2014. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria GB-9780077152345

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 54,03
Convertire valuta

Aggiungere al carrello

Spese di spedizione: EUR 10,71
Da: Regno Unito a: U.S.A.
Destinazione, tempi e costi

9.

Palmer, Adrian
ISBN 10: 0077152344 ISBN 13: 9780077152345
Nuovi Quantità: 3
Da
Speedy Hen LLC
(Sunrise, FL, U.S.A.)
Valutazione libreria
[?]

Descrizione libro Condizione libro: New. Bookseller Inventory # ST0077152344. Codice libro della libreria ST0077152344

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 65,64
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
In U.S.A.
Destinazione, tempi e costi

10.

Palmer, Adrian
Editore: McGraw-Hill Education - Europe (2014)
ISBN 10: 0077152344 ISBN 13: 9780077152345
Nuovi Brossura Quantità: 4
Valutazione libreria
[?]

Descrizione libro McGraw-Hill Education - Europe, 2014. Condizione libro: New. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption. Num Pages: 554 pages, illustrations. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 262 x 194 x 21. Weight in Grams: 1036. . 2014. 7th Revised edition. Paperback. . . . . . Codice libro della libreria V9780077152345

Maggiori informazioni su questa libreria | Fare una domanda alla libreria

Compra nuovo
EUR 66,04
Convertire valuta

Aggiungere al carrello

Spese di spedizione: GRATIS
Da: Irlanda a: U.S.A.
Destinazione, tempi e costi

Vedi altre copie di questo libro

Vedi tutti i risultati per questo libro