Principles of Services Marketing (UK Higher Education Business Marketing)

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9780077152345: Principles of Services Marketing (UK Higher Education Business Marketing)

Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it's been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter's key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; 'In Practice' vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; 'Thinking Around the Subject' boxes examine the operational challenges of putting theory in to practice; 'Summary & links to other chapters' reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption.

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About the Author:

Adrian Palmer is Professor of Marketing at ESC Rennes, France, a Grand Ecole which has been listed in the Financials Times rankings of the World's Top 50 schools for Masters in Management programmes.

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Adrian Palmer
Editore: McGraw-Hill Education - Europe, United States (2014)
ISBN 10: 0077152344 ISBN 13: 9780077152345
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Descrizione libro McGraw-Hill Education - Europe, United States, 2014. Paperback. Condizione libro: New. 7th edition. Language: English . Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Codice libro della libreria AA39780077152345

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Descrizione libro McGraw-Hill Education - Europe, United States, 2014. Paperback. Condizione libro: New. 7th edition. Language: English . Brand New Book. Now in its seventh edition, Principles of Services Marketing has been revised and updated throughout to reflect the most recent developments in this fast-moving and exciting sector. With a stronger emphasis on emerging and global economies, it s been restructured to give clearer focus on key issues of efficiency, accessibility and customer experience. This authoritative text develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. Key Features: opening vignettes introduce a chapter s key themes with short examples that present topics in familiar, everyday scenarios students can relate to; longer case studies feature well-known companies and provide an opportunity to analyse real-life scenarios and apply understanding; In Practice vignettes drawn from services organizations from around the world and how services are delivered and experienced by customers; Thinking Around the Subject boxes examine the operational challenges of putting theory in to practice; Summary links to other chapters reinforce the main topics covered and how they fit within the wider context of services marketing to improve overall understanding of the subject; and expanded coverage of key topics such as service dominant logic, services capes and the use of social media explore the latest theory and practice. It reflects the importance of marketing for public services and not-for-profit organizations. It includes new chapters on service systems and the experiential aspects of service consumption. Codice libro della libreria AA39780077152345

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Descrizione libro McGraw-Hill Education, 2014. PAP. Condizione libro: New. New Book. Shipped from UK in 4 to 14 days. Established seller since 2000. Codice libro della libreria GB-9780077152345

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Descrizione libro McGraw-Hill Education 2014-01-01, Maidenhead, Berkshire, 2014. paperback. Condizione libro: New. Codice libro della libreria 9780077152345

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Descrizione libro Condizione libro: New. Bookseller Inventory # ST0077152344. Codice libro della libreria ST0077152344

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Descrizione libro McGraw-Hill Education - Europe, 2014. Condizione libro: New. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption. Num Pages: 554 pages, illustrations. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 262 x 194 x 21. Weight in Grams: 1036. . 2014. 7th Revised edition. Paperback. . . . . . Codice libro della libreria V9780077152345

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Descrizione libro McGraw-Hill Higher Education. Paperback. Condizione libro: New. New copy - Usually dispatched within 2 working days. Codice libro della libreria B9780077152345

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Descrizione libro McGraw-Hill Education - Europe. Condizione libro: New. Develops an indispensable framework for understanding services, their effective marketing and how this drives value creation. This book reflects the importance of marketing for public services and not-for-profit organizations. It includes chapters on service systems and the experiential aspects of service consumption. Num Pages: 554 pages, illustrations. BIC Classification: KJS; KNS. Category: (G) General (US: Trade). Dimension: 262 x 194 x 21. Weight in Grams: 1036. . 2014. 7th Revised edition. Paperback. . . . . Books ship from the US and Ireland. Codice libro della libreria V9780077152345

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Descrizione libro McGraw-Hill Education / Europe, Middle East & Africa, 2014. Condizione libro: New. book. Codice libro della libreria ria9780077152345_rkm

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