International Marketing

Cateora, Philip R.; Gilly, Mary C.; Graham, John L.

ISBN 10: 007744695X ISBN 13: 9780077446956

Casa editrice: Irwin Professional Pub, 2010

Riassunto

Cateora and Graham’s International Marketing is far and away the best selling text in the field, with a pioneering approach to making the material accessible and relevant that has become the standard by which other books are judged. Providing a well-rounded perspective of international markets that encompasses history, geography, language, and religion as well as economics, Cateora helps students to see the cultural and environmental uniqueness of any nation or region. The 15th edition reflects all the important events and innovations to affect global business within recent years, while including several new and updated technological learning tools.

Su questa edizione

• Editore: Irwin Professional Pub
• Data di pubblicazione: 2010
• ISBN 10: 007744695X
• ISBN 13: 9780077446956
• Rilegatura: A fogli intercambiabili
• Numero di pagine: 622