Strategic Management: Creating Competitive Advantages - Brossura

Dess, Gregory G; Eisner, Alan; Lumpkin, G.T. (Tom); Mcnamara, Gerry

Brossura

ISBN 10: 0077636082 ISBN 13: 9780077636081

Casa editrice: McGraw-Hill Education, 2013

Riassunto

Strategic Management: Creating Competitive Advantage, written by the well respected authors Dess/Lumpkin/Eisner/McNamara, provides solid treatment of traditional topics in strategic management as well as thorough coverage of contemporary topics such intellectual assets, entrepreneurship, innovation, knowledge management, internet strategies, crowdsourcing, environmental sustainability. The accessible writing style and wealth of new and updated illustrations, which clarify the most difficult topics, make this title an excellent resource for your students.

Su questo libro

L'autore:

Gregory G. Dess is the Andrew R. Cecil Endowed Chair in Management at the University of Texas at Dallas. His primary research interests are in strategic management, organization–environment relationships, and knowledgemanagement. He has published numerous articles on these subjects in both academic and practitioneroriented journals. He also serves on the editorial boards of a wide range of practitioner-oriented and academic journals. In August 2000, he was inducted into the Academy of Management Journal ’s Hall of Fame as one of its charter members. Professor Dess has conducted executive programs in the United States, Europe, Africa, Hong Kong, and Australia. During 1994 he was a Fulbright Scholar in Oporto, Portugal. In 2009, he received an honorary doctorate from the University of Bern (Switzerland). He received his PhD in Business Administration from the University of Washington(Seattle) and a BIE degree from Georgia Tech.

Contenuti:

PART ONE: STRATEGIC ANALYSIS

Chapter 1: Strategic Management: Creating Competitive Advantages

Chapter 2: Analysing the External Environment of the Firm

Chapter 3: Assessing the Internal Environment of the Firm

Chapter 4: Recognising a Firm's Intellectual Assets: Moving beyond a Firm's Tangible Resources

PART TWO: STRATEGIC FORMULATION

Chapter 5: Business-Level Strategy: Creating and Sustaining Competitive Advantages

Chapter 6: Corporate-Level Strategy: Creating Value through Diversification

Chapter 7: International Strategy: Creating Value in Global Markets

Chapter 8: Entrepreneurial Strategy and Competitive Dynamics

PART THREE: STRATEGIC IMPLEMENTATION

Chapter 9: Strategic Control and Corporate Governance

Chapter 10: Creating Effective Organizational Designs

Chapter 11: Strategic Leadership: Creating a Learning Organization and an Ethical Organization

Chapter 12: Managing Innovation and Fostering Corporate Entrepreneurship

PART FOUR: CASE ANALYSIS

Chapter 13: Analysing Strategic Management Cases

Su questa edizione

• Editore: McGraw-Hill Education
• Data di pubblicazione: 2013
• ISBN 10: 0077636082
• ISBN 13: 9780077636081
• Rilegatura: Copertina flessibile
• Numero di pagine: 544